MLK Day: The PR Contribution of Pioneer Moss Kindrix Today, public relations and advertising campaigns in the United States often take minority groups into account. Moss H. Kendrix (1917-1989), was the pioneer that made this all possible. He was one of the first to advocate and execute campaigns that positively portrayed African-Americans. His mantra and motto for his public relations company was, “What the public thinks counts!” You can learn more about Kendrix, and other early public relations pioneers, in the online exhibits of the Public Relations Museum. Update: read more...
by Kami Huyse