Live From the Internet – Podcast or Die!

The future of media requires that business pay attention to the new digital media. Current 12-24 year olds are already abandoning radio for Internet radio and their iPods.

Some interesting statistics that I pulled from a recent study of 2,000 12-24 year olds by Bridge Ratings show that communicators must become adept at utilizing new media or die:

• 50% of the total sample listened to Internet radio, with 35% spending 1 hour a day with this medium and 22% spending between 1 and 2 hours a read more...

  https://www.zoeticamedia.com/1099

TV on Demand Is Here

iTunes and NBC are offering television show downloads for $1.99 each. A story in Vanity Fair posted yesterday gives the details.

EchoStar and TiVo have also launched programs that compete with this initiative.

In October, EchoStar introduced the PocketDish handheld which allows users to download TV shows and movies for free. While DirecTV has a deal with NBC that allows users to read more...

https://www.zoeticamedia.com/1100

What is the PR Beat?

Most reporters are assigned to a “beat” and they develop an expertise in a certain area (business, local government, style, etc.). This helps the reporter gain a depth of knowledge in a certain aspect of coverage. By the way, that is why it is so important to carefully target reporters.

Today, Media Link’s new Barks and Bites newsletter ran an editorial by Wayne Pollard, president of Hunter-Pollard, called, PR Can Save Itself by Hiring Hacks, Not Just Flacks.

He also mentioned that read more...

https://www.zoeticamedia.com/1102

Social Media Breeds Graftaggers So how do we lock out graftaggers (Def: those who engage in graffiti on Social Media sites) at collaborative sites such as Wikipedia? Steve Rubel at Micropersuasion suggests that individuals and companies be able to claim (but not own) their entry on Wikipedia. However, this doesn’t being to solve the problem of creating reliable information; it simply puts up a “no trespassing” sign that the graftaggers can heed or ignore. Truth is, anyone can make changes without registering, and therein lies some of the problem. It is one read more...

https://www.zoeticamedia.com/1103

Better Than Most PR Teleseminars, and Free

Grab a cup of coffee, settle back and be educated. Shel and Neville talk in their Podcast with PR professionals around the world about what skills communicator need to succeed in a Social Media environment. read more...

https://www.zoeticamedia.com/1104