by Kami Huyse
Kate Moss Ad is Balm for PR Crisis KATEMOSSCOCAINEPOSTER Originally uploaded by SPLÛTE. It seems that model Kate Moss is attempting to refresh her “personal brand” in a self-depreciating commercial for Virgin Mobile. The ad debuted last night on the Internet and will be shown on television starting Saturday. Moss fell from grace after she was photographed using read more...
by Kami Huyse
Barbie Has an Image Problem Most pre-teens feel it’s “cool” to torture the doll snow Originally uploaded by death is a picnic. Girls aged seven to 11 seem to have particular venom for Barbie, but is hasn’t seemed to harm the sales of the doll. In a study conducted by academics at the University of Bath’s school of management girls read more...
by Kami Huyse
WARNING Spell-check may cause stupidity Yesterday, I stumbled on the blog of Steve Cody and an entry he made decrying spell-check. It made me recall a study a few years back by the University of Pittsburgh’s Dennis Galletta, Professor of Business Administration, which showed that spell-check can actually make your writing worse. In the study, 33 undergraduate students were asked to proofread a one-page read more...
by Kami Huyse
5 Critical Skills of the Corporate Blogger
Richard Edelman blogged today about the skills that a corportate blogger needs to have. I have created the cliff's notes version (with a little bit of my coloring) here.
A corporate blogger must have:
by Kami Huyse
Microcontent, Drawing in Eyeballs
Sound Bytes From the Road #1. Quick thoughts about using microcontent in blogs and other material for public consumption.
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