Measuring Viral Campaigns and the Buzz Factor Viral campaigns are often fun and irreverent, and they seem to be something that a some public relations and marketing strategies should consider. But how do you measure their success? In the end, some experts are saying that it comes down to one question, “After viewing the campaign, would you recommend the brand behind it?” Better yet, do you know who is behind it? One fun holiday campaign running now is the “Holiday Party Excuse Generator” by Enlighten. After viewing, it took me a minute to figure out who Enlighten was (I *think* they are read more...
by Kami Huyse