Blogging With Objectives I promised John Wagner that I would put up my goals for blogging here at Communications Overtones. Friday seemed a good day for such housecleaning. But along with my goals, I will also outline my objectives and how I plan to measure my success. Hopefully, if you haven’t set up your own objectives yet, these can be helpful to some of you. My original goal in starting Communications Overtones was to learn all about blogging, its tools and its culture. I suppose as I feel I meet this goal I will broaden it, but for now I am read more...

https://www.zoeticamedia.com/1067

PR Success Is No Accident Use natural news pegs to garner media coverage Ben Silverman, a former journalist, and currently the Director of Development and a Contributing Editor for Indie Research, has put together a comprehensive PR Calendar for 2006. It’s no secret that planning your PR campaigns around proven news pegs can garner media attention. My most recent post on the 2006 Banned Words is an example of a public relations read more...

https://www.zoeticamedia.com/1068

The Paradigm of Open Collaboration Collaborate Originally uploaded by collaboratrix.   The Daily Dog carried a pretty good article by Frank Walton, president of RF|Binder Partners (one of the companies of the Ruder Finn Group). The most interesting part of the article is the first section titled, “Grasping the Collaborative read more...

https://www.zoeticamedia.com/1070

Amazon is Hosting Author Blogs The problem is that the conversation is one-way. This development was first brought to my attention by Cory Doctorow on Boing Boing. According to a recent New York Times article, Jani Strand, a spokeswoman for Amazon said the blogs: “[give] authors a way to develop more of a one-on-one relationship with readers." But how is this possible without the two-way conversational read more...

https://www.zoeticamedia.com/1072

2006 Banned Words and Phrases Public Relations Effort of W.T. (Bill) Rabe Continues On W.T. (Bill) Rabe is often called a “public relations” genius by those who knew him. He was always looking for a news angle to increase the name recognition for Lake Superior State University (LSSU), where he worked as Director of Public Relations until 1987. Many of his public relations efforts have endured long after his death in the early 1990s. One of those is the annual List of Words and Phrases Banished from the Queen’s English for Mis-Use, Over-Use and General Uselessness, which was read more...

https://www.zoeticamedia.com/1073