Zoetica Media

  • Home
  • Services
  • Speaking
  • About
  • Resources
  • Blog
  • Contact

January 4, 2006 by Kami Huyse

Share this:
Twitter0
Facebook0
Google+0
LinkedIn0

The Paradigm of Open Collaboration


Collaborate
Originally uploaded by collaboratrix.

 
The Daily Dog carried a pretty good article by Frank Walton, president of RF|Binder Partners (one of the companies of the Ruder Finn Group). The most interesting part of the article is the first section titled, “Grasping the Collaborative Paradigm.”

In part Walton says:

“…communications media is fluid, audiences are reached through many channels and communications workers are always collaborating, more or less intentionally, to create opinion and action. So it is sensible to realize that bishops and lobbyists, talk radio hosts and beauty shop operators are all communications workers. The most successful PR people in the future will be those who understand these emerging dynamics and work effectively with this new collaborative web of communications workers.”

This new collaborative environment extends to companies and individuals who make their living by spearheading public relations efforts. The blogging community is a good example of this dynamic. We read, link and learn from each every day.

If you are reading this blog, you are most likely a communications professional or student. In the future, successful public relations departments and companies we will all have to work together to succeed.

Of course, in every new paradigm there are those that don’t “get it.” As an example of a closed-model paradigm, I read a press release yesterday from a boutique firm in Florida that falls into that category. It is all about how you should hire his firm over a mini, home-based firm. (Disclosure: I currently work from a home office).

The last paragraph of the press release said (and I am not making this up):

“A high percentage of our job applicants today own their own mini-firms,” said Madden. “We're leery about hiring someone who's too entrepreneurial,however, as they may still dream of resuscitating their fledgling firm and might be tempted to snatch a client from our growing roster.”

I think entrepreneural minds will lead the new model of collaboration.

What do you think?

Tags: Collaborative Paradign|Social Media|Press Release|Open Model||PR|Public Relations

Filed Under: Featured

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

Subscribe to get the newsletter and premiums

Enter your email to subscribe:

  • LinkedIn
  • RSS
  • Twitter

About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Which Social Media Platforms to Use for Business in 2023
  • Creative Professionals, Get Ready for the Artificial Intelligence Takeover
  • The 5 Social Media Trends That Will Shape the Industry in 2023
  • The 5-Part Visibility Plan That Will Help Promote and Grow Your Business
  • Are You Ready for AI in Creative Work?

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

Posts by Topic

Zoetica Talks

 

#SMBHOU

Influencer Outreach

Best Ranked

Measurement

Book Shelf

Nonprofit and CSR

Community

Online Ethics

CoolTools

Social Media Tactics

Crisis

Guidelines

How To

Social Networks

Humor

Speaking

Trends

Strategy

Latest Tweets

Tweets by @kamichat
© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy

Copyright © 2023 - Zoetica Media · designed/developed by Petersen Media Group