TV on Demand Is Here

iTunes and NBC are offering television show downloads for $1.99 each. A story in Vanity Fair posted yesterday gives the details.

EchoStar and TiVo have also launched programs that compete with this initiative.

In October, EchoStar introduced the PocketDish handheld which allows users to download TV shows and movies for free. While DirecTV has a deal with NBC that allows users to download shows for 99¢.

TiVo said that it will soon enable the easy transfer of recorded content to Apple's iPod and the Sony PSP. But the broadcast networks haven't approved this idea.

The world of content delived personally to each individual user marches on, and as distribution snafus get worked out, individual consumers will drive the need to develop more and better content.

PR pros need to take note of how we will deliver messages at this level, in a form that people are motivated to download.