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Smoke and Mirrors: Texas Hold ‘Em PR Strategy Crosses Ethical Lines

September 10, 2007 by Kami Huyse

  Over the weekend I opened my local paper to find this headline in the top fold of the Metro section: "Probe targets gritty PR consultant" It seems that a local PR Consultant, T.J. Connolly, may have "illegally funneled campaign contributions through his wife, employees and other clients last spring to two candidates for Bexar Metropolitan Water District's board," a local utility that contracts with Connolly at about $10,000 a month. read more...

Filed Under: Online Ethics

Staying Connected: Why Underground Blogging Doesn’t Pay

April 27, 2007 by Kami Huyse

One of the great things about blogging is that it facilitates the ability to give and get real-time feedback from your peers. While it is not always easy to hear, sometimes others have ideas that might not have occurred to you, especially as we navigate the murky waters of Social Media Today Bryan Person called out Topaz Partners for ghostwriting a client’s blog, in other words, not disclosing their identity in the Air read more...

Filed Under: Influencer Outreach, Online Ethics, SocIal Media Tactics Tagged With: Public Relations

Cyberbullying Goes Beyond Bloggers

March 30, 2007 by Kami Huyse

Texting Originally uploaded by amoraleda. Andy Carvin, a blogger on Learning Now, a PBS blog, named today Stop Cyberbullying Day - which judging by the response has been successful. All of this is in read more...

Filed Under: Online Ethics

Truthiness: It’s Not Just for PR

December 11, 2006 by Kami Huyse

I have been a little bit sick for the past week, so I apologize for my lack of posting. But, I thought I would weigh in after my "break" with this piece of comedy. The legions of Stephen Colbert fans (Comedy Central) have weighed in to make the word “truthiness” the word of the year in Miriam Webster Dictionary’s online poll. 1. truthiness (noun) 1 : "truth that comes from the gut, not books" (Stephen Colbert, Comedy Central's "The Colbert Report," October 2005) 2 : "the quality of preferring concepts or facts one wishes to be true, read more...

Filed Under: Online Ethics

Faking It: Sex Sells, But is it Worth It?

December 1, 2006 by Kami Huyse

Probably knowing that I really don’t care for fake social media campaigns, former blogger Ike Pigott forwarded me an e-mail about a campaign by spirits company Campari. It features a profile of an Italian woman, lots of pictures of her fake jet setting lifestyle in Milan and includes a MySpace profile, YouTube Channel and a read more...

Filed Under: Online Ethics, SocIal Media Tactics

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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