Zoetica Media

  • Home
  • Services
  • Speaking
  • About
  • Resources
  • Blog
  • Contact
You are here: Home / Community Building / #SMBHOU / The Ultimate Example of Repurposing Content: How Dayna Steele Made Lemonade Out of Lemons

The Ultimate Example of Repurposing Content: How Dayna Steele Made Lemonade Out of Lemons

November 24, 2021 by Andrea Weckerle

Share this:
Twitter0
Facebook0
Google+0
LinkedIn0

Dayna Steele is used to wearing many hats. She’s a motivational speaker, a podcaster, a broadway investor and producer, the author of multiple books, and an actor and playwright. 🎩 

Without question she’s a woman who gets things done! 

You may wonder how Dayna manages it all, and the secret is that she uses and builds on what’s come before! In business-speak we call it “repurposing content.” 😉

Take her play The Woman in the Mirror, which just finished its run at the Midtown Arts & Theater Center Houston. Described as “a dark, uplifting comedy,” it’s based on her 2016 book Surviving Alzheimer's With Friends, Facebook, and a Really Big Glass of Wine. The book helps caregivers learn how to navigate the very real challenges in dealing with a loved one suffering from memory problems.

Meanwhile, the book itself came about through a series of Facebook posts in which Dayna chronicled her mother’s illness and the impact it had both on the woman who raised her and on her own life as a caregiver. 

Zoetica’s CEO Kami Huyse recently spoke with Dayna and came away with these gold nuggets everyone can use: 

  • Take something you’re passionate about and share it with others. 🧑🏽‍🤝‍🧑🏽
  • Sometimes you just have to go for it.  🚀 
  • Be willing to step into your “uncomfort zone.” 
  • Make lemonade out of lemons.  🍋 
  • Take one step at a time and don’t get ahead of yourself. 
  • Figure out where your audiences are and meet them there.
  • Customize how you talk to each of your audiences. 
  • It’s ok if you don’t initially succeed, just pick yourself back up and try again. 

Check out the full interview here. 

You can find Dayna Steele here:
https://twitter.com/daynasteele
https://www.facebook.com/daynasteele
https://www.instagram.com/daynasteele/
https://www.linkedin.com/in/daynasteele/

Filed Under: #SMBHOU, PowerWomen, Smart Social Secrets Tagged With: Content Marketing, social media, Social Media Breakfast

Subscribe to get the newsletter and premiums

Enter your email to subscribe:

About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

Recent Posts

  • Simple Pivots Help Consultants Attract Clients and Close Deals
  • Simple Pivots That Help Consultants Attract Clients and Close Deals
  • Standing Out in a Sea of Noise: Developing Your Unique Brand Voice

Follow Us

LinkedIn

YouTube

© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy

Copyright © 2026 - Zoetica Media · designed/developed by Petersen Media Group