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Smoke and Mirrors: Texas Hold ‘Em PR Strategy Crosses Ethical Lines

September 10, 2007 by Kami Huyse

  Over the weekend I opened my local paper to find this headline in the top fold of the Metro section: "Probe targets gritty PR consultant" It seems that a local PR Consultant, T.J. Connolly, may have "illegally funneled campaign contributions through his wife, employees and other clients last spring to two candidates for Bexar Metropolitan Water District's board," a local utility that contracts with Connolly at about $10,000 a month. read more...

Filed Under: Online Ethics

Measuring Success: The Impact of Social Media and Viral Video

August 28, 2007 by Kami Huyse

Changing up the old adage a little bit: "If at first you succeed, try, try again." I have been having a lot of fun catching up with my feeds the last few days. In case you missed it, a BusinessWeek article in early August (which included a quote from my blog buddy Kevin Dugan) took a look at viral video and asked, Is Viral Viable? You may remember a read more...

Filed Under: Measurement Tagged With: social media, Viral Campaigns

Job Market Is Stagnant: How MARCOM Professionals Can Stand Out

August 23, 2007 by Kami Huyse

  I am also a contributor over at the MARCOM blog, which was started by Robert French at Auburn University to put professionals and student together to dialogue about marketing and communication topics. Today, I reported to the students that the University of Georgia's James M. Cox Jr. Center for International Mass Communication Training and Research's Annual read more...

Filed Under: Industry Trends Tagged With: Mentoring

Cool Tools: Staying Connected With Your Social Network

August 21, 2007 by Kami Huyse

  What better way than sending free social media cards that can be embedded in your web page and also sent as a text message? I made this card for Shel Israel, a dear friend of mine that today is one year OLDer. His exact age is a state secret. I have also been waiting for an opportunity to share this new tool with all of my readers and I am sure Shel will forgive me for crossing my purposes.   Create Your Own GushyGram Visit read more...

Filed Under: Cool Tools, Personal

Confessions of a Reluctant Moblogger

August 18, 2007 by Kami Huyse

Part of the fun of my maternity leave has been that I have finally had time (between naps) to really explore some of the social networks, like Facebook, LinkedIn and Twitter, to determine how I can leverage them for clients.I have about three or four posts rattling around in my head from this exploration, but it will be a few days before I can get to them. A week ago I was unexpectedly thrust into a partial vacation from the Internet, or at least from my semi-mobile routine.I am admittedly in somewhat of a rut with my approach to my online life. I generally check my e-mail, then look through my feed reader. I then pop into Twitter, my virtual read more...

Filed Under: Personal, SocIal Media Tactics

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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