According to eWeek,comScore is the latest of a host of services whom have developed products and methodologies to measure blog and social media traffic: "...Market researcher comScore Sept. 11 said it would start counting the audiences for blogging sites in what it is formally calling a Conversational Media Report. The report will tally the number of readers of blogs both popular and obscure, as well as some social networking sites. comScore has developed a Conversational Media Report that read more...
Social Media Ethos: Share and Share Alike REVISED
Part of participating in social media is sharing. Bloggers such as Todd Defren are rightfully calling for us to share more practical and successful social media case studies. So, last week, I dug up a few case studies I had been saving as my own best practices guide and shared them here, but the post was inadvertently deleted (Yikes, my first major goof with Microsoft Live Writer Beta 2). However, don't despair, the read more...
Remembering with Twitter: Where Were You?
These days, 9-11 is a day fraught with controversy and politicization. However, before it became a soundbite, September 11 was a day like no other. I was at work in Arlington, Virginia, just a few miles from the Pentagon. The event prompted me to begin a long relationship with the Red Cross, you can read about my experience here. But this morning, I was interested in where my social network was on that day. I interviewed a few of my Twitter friends to find out, read more...
Smoke and Mirrors: Texas Hold ‘Em PR Strategy Crosses Ethical Lines
Over the weekend I opened my local paper to find this headline in the top fold of the Metro section: "Probe targets gritty PR consultant" It seems that a local PR Consultant, T.J. Connolly, may have "illegally funneled campaign contributions through his wife, employees and other clients last spring to two candidates for Bexar Metropolitan Water District's board," a local utility that contracts with Connolly at about $10,000 a month. read more...
Measuring Success: The Impact of Social Media and Viral Video
Changing up the old adage a little bit: "If at first you succeed, try, try again." I have been having a lot of fun catching up with my feeds the last few days. In case you missed it, a BusinessWeek article in early August (which included a quote from my blog buddy Kevin Dugan) took a look at viral video and asked, Is Viral Viable? You may remember a read more...
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