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Undisclosed Paid Endorsements

January 25, 2006 by Kami Huyse

Yesterday, the Public Relations Society of America Advocacy Committee issued an statement about paid media endorsements, such as the one purported to have been made to Audrey Lewis (a freelance writer whose articles appeared in The Birmingham Times) by Richard M. Scrushy, the former chief executive of HealthSouth, through her public relations firm the Lewis Group. It says, among other things that: PRSA strongly objects to any paid endorsement that is not fully disclosed as such and is presented as objective news coverage. Such practices are clearly contrary to the PRSA Member Code of Ethics, which requires that public relations professionals read more...

Filed Under: Featured

Press Release about the Widely Speculated Demise of the Press Release

January 24, 2006 by Kami Huyse

FOR IMMEDIATE RELEASE Contact: Tongue Firmly Incheek, if-you-agree-or-disagree-leave-a-comment-at-the-end-of-diatribe (San Antonio, TX) January 24, 2006 - Let’s face it, journalists hate press releases but see them as a necessary evil. In that spirit, we would like to announce the widely speculated demise (almost) of the press release. Instead, companies will speak directly to the customer and bypass the “traditional” media. No matter that research shows that consumers find the message more credible when received through a third-party, such as a media organization. Or that most bloggers and other Social Media rely heavily on reporters read more...

Filed Under: Featured

Psychologist Says Today Is Worst Day of Year

January 23, 2006 by Kami Huyse

Cliff Arnell, a health psychologist specializing in confidence building and stress management at the University of Cardiff in Wales, UK, has once again scored major international coverage with his formula explaining why today is the gloomiest day of 2006. According to the Boston Globe, the read more...

Filed Under: Featured

The Dog Goes All Bloggy

January 20, 2006 by Kami Huyse

Starting today, the Daily Dog is now covering us! The Blog Run will cover PR Bloggers -- 330 strong and growing. We are a big family, and the Dog plans to get to know us all and pass on the most interesting things that we say to those in the PR community that are looking for a cliffs note version. In the first installment they covered posts by Tech PR Gems, Media Orchard, read more...

Filed Under: Featured

Disclosure in WOM Campaigns

January 20, 2006 by Kami Huyse

People like disclosure. They like to know who they are talking to and why a recommendation is being made. Confirming this "gut" instinct felt by most communicatiors is a new Word of Mouth Communications study released by Walter Carl, Assistant Professor in the Department of Communication Studies at Northeastern University in his blog this week. The study was done in partnership with BzzAgent, Inc., a word-of-mouth marketing organization that recruits read more...

Filed Under: Featured

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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  • Navigating Entrepreneurship with Authenticity and Purpose
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