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Work Interrupted: Is a PR Blog Worth the Time?

January 25, 2006 by Kami Huyse

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06-01-20-balancing
Originally uploaded by hickoree23.

A collegue of mine recently said, “I guess I see the value of blogging overall and for authors, speakers, etc., but [I] am interested to know how the ROI works for a consultant?”
A good question and not simple to dissect; however, I am going to try and lay out a framework here to help you make a decision. I will use the principles of value-based thinking laid out by Ralph Keeney in his

My fundamental professional goals are to:

  • Professional development: maximize learning and build expertise
  • Productivity: Add to the knowledge-base in my profession
  • Service: Serve other in whatever I do
  • Network: Build a strong professional network
  • Finances: Make enough money to be comfortable and to retire someday
  • Balance: work and family pursuits

In making this decision, it helps to consider the investment:

  1. Research and writing of blog posts (Time & Money: 1 hour a day)
  2. Reading and commenting on other sites (Time & Money: 30 minutes to 1 hour a day)
  3. Messing with and learning the technology (Time: 2 hours a week; Money: Nothing at the moment, but that will change I am sure.)

So in a typical week, I currently invest 12 hours on Communication Overtones and other Social Media activity. Take that number times your hourly rate as a consultant and you can see the opportunity cost.

So, is it worth it? Here is why it is for me:

Professional development: there is no better way to learn something than to do it. Plus, my writing skills and ability to pop something out have already improved; hopefully eventually lessening the time commitment

Productivity: I am still trying to figure out if the stuff I write adds to the profession, but I hope over time that it will

Service:
What better service than bringing people information.

Network:
I am starting to see the real potential of this community in terms of networking, and I am only three months in the game.

Finances:
As for finances, right now my blog has delivered exactly $0.00; however, I believe the knowledge gained translates into a marketable skill that I can offer clients, thus $$$.

Balance:
I decided that I would not blog on weekends so that it doesn’t take over my life, I mostly honor this pledge to self and family.

Measurement:
See my post about how I measure my success on a day-to-day basis.

Tags: Measurement|Blogging|Objectives|Goals|Planning|PR|Public Relations

Filed Under: Featured

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

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