by Kami Huyse
PR Success Is No Accident Use natural news pegs to garner media coverage Ben Silverman, a former journalist, and currently the Director of Development and a Contributing Editor for Indie Research, has put together a comprehensive PR Calendar for 2006. It’s no secret that planning your PR campaigns around proven news pegs can garner media attention. My most recent post on the 2006 Banned Words is an example of a public relations read more...
by Kami Huyse
The Paradigm of Open Collaboration Collaborate Originally uploaded by collaboratrix. The Daily Dog carried a pretty good article by Frank Walton, president of RF|Binder Partners (one of the companies of the Ruder Finn Group). The most interesting part of the article is the first section titled, “Grasping the Collaborative read more...
by Kami Huyse
The families of 13 miners trapped in the Sago Coal Mine in West Virginia were told that 12 miners survived and only one died. It turns out that the opposite was true; only one survived and is in critical condition. Clearly the International Coal Group, the company who owns the mine, did not have an adequate crisis communications plan. A crisis plan would include a chain-of-command to ensure that incorrect, and potentially harmful, misinformation was not released. It would also include a strategy to communicate effectively with employees, victim’s families, the media and government officials. Almost nothing is as harmful to affected read more...
by Kami Huyse
Amazon is Hosting Author Blogs The problem is that the conversation is one-way. This development was first brought to my attention by Cory Doctorow on Boing Boing. According to a recent New York Times article, Jani Strand, a spokeswoman for Amazon said the blogs: “[give] authors a way to develop more of a one-on-one relationship with readers." But how is this possible without the two-way conversational read more...
by Kami Huyse
2006 Banned Words and Phrases Public Relations Effort of W.T. (Bill) Rabe Continues On W.T. (Bill) Rabe is often called a “public relations” genius by those who knew him. He was always looking for a news angle to increase the name recognition for Lake Superior State University (LSSU), where he worked as Director of Public Relations until 1987. Many of his public relations efforts have endured long after his death in the early 1990s. One of those is the annual List of Words and Phrases Banished from the Queen’s English for Mis-Use, Over-Use and General Uselessness, which was read more...