Zoetica Media

  • Home
  • Services
  • Speaking
  • About
  • Resources
  • Blog
  • Contact

December 30, 2005 by Kami Huyse

Tom DeLay Spokesperson Says Lie Was “Effort to be Instantaneous” Along the same lines of Scott’s post at Media Orchard last week about the media being duped into reporting on information based on a hoax press release. It has happened again. But this time, the press release wasn’t a hoax, just the information in it. Apparently, Kevin Madden, who is serving as Tom DeLay’s (R-Texas) spokesperson sent out an e-mail with the following information: "FYI-Breaking news out of Austin, TX. The state Court of Criminal Appeals has agreed to read more...

https://www.zoeticamedia.com/1074

Filed Under: Featured

December 29, 2005 by Kami Huyse

An Objective Press is Job Security for PR

Gary Goldhammer of Below the Fold makes the point that:

“There should be no line between where the journalist ends and the ‘citizen’ begins.”
My concern is that in blurring this line do we also blur objectivity?

This may not seem important, but it is the most important factor in effective public relations.

We work hard to get stories picked-up by the media every day because the stories in the media are trusted more than advertisements (for example).

Aside: read more...

https://www.zoeticamedia.com/1075

Filed Under: Featured

December 28, 2005 by Kami Huyse

Technorati Makes Good:
Case Study about Doing Social PR Right

I started this little blog two months ago and have been trying to "claim" my blog at Technorati the entire time. I couldn't do it. I sent in e-mails to help with no avail.

I made a comment about my experience with Technorati at Media Orchard yesterday and was told, "you get what you pay for."

However, today Dave Sifry himself left me this read more...

https://www.zoeticamedia.com/1076

Filed Under: Featured

December 28, 2005 by Kami Huyse

Press Release Increases Blog Traffic I guess the press release isn’t dead after all. Guest columnist Ted Demopoulos at Pro Blogger recommends putting your blog address in press releases. He says that this press release drove 100 readers a day to his Santablog over the holidays. He has several other offline tips too, like putting your blog on your business card, letterhead, stickers, in presentations, on voicemail and in read more...

https://www.zoeticamedia.com/1077

Filed Under: Featured

December 28, 2005 by Kami Huyse

Measuring PR Value This is an age-old dilemma, how do we measure the value of PR against other disciplines, such as marketing? In the past, the most common “measurement” was Ad Value Equivalencies (AVE). I remember that Bacon’s used to serve them up with our clips and we dutifully reported them to the board. However, no one in their right mind uses these values any more because they are seen as the equivalent of snake oil. They are not meaningful and may be downright misleading. Recently, Katie Paine, one of the the measurement gurus of read more...

https://www.zoeticamedia.com/1078

Filed Under: Featured

  • « Previous Page
  • 1
  • …
  • 173
  • 174
  • 175
  • 176
  • 177
  • …
  • 185
  • Next Page »

Subscribe to get the newsletter and premiums

Enter your email to subscribe:

  • LinkedIn
  • RSS
  • Twitter

About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

Posts by Topic

Zoetica Talks

 

#SMBHOU

Influencer Outreach

Best Ranked

Measurement

Book Shelf

Nonprofit and CSR

Community

Online Ethics

CoolTools

Social Media Tactics

Crisis

Guidelines

How To

Social Networks

Humor

Speaking

Trends

Strategy

Latest Tweets

Tweets by @kamichat
© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy

Copyright © 2025 - Zoetica Media · designed/developed by Petersen Media Group