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Online Rumor Empties High School Recently, I posted about a rumor that led to the second tragedy at Sago Mine which left family members believing that their loved ones were alive when indeed they were not. This rumor was thought to be spread primarily by cellphone. There are also many more examples of how rumor can make a huge impact in a crisis event. At our PRSA San Antonio monthly luncheon, the head of public relations for a very large school district in San Antonio gave a crowd of read more...

https://www.zoeticamedia.com/1053

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Measurement Podcast Revisits Controversy Disclaimer: I am not suggesting anyone is a Sea Lion. I usually don't post on Sunday's, I try to keep the weekends for my family, the "balance" I was speaking of on friday, but I just ran across this interview (a 20 minute podcast) that Steve Lubetkin did with Katie Delahaye Paine about her new metric PR Value Ratio read more...

https://www.zoeticamedia.com/1054

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Friday Fun: 12 Signs of Blogging Addiction Beware, this could be you:

  1. The ‘I’ key wears out on your keyboard from overuse.
  2. You check Technorati every hour (or is that every half hour) to see if anyone new has connected to you yet.
  3. You find yourself getting hot under the collar when your Technorati rank hasn’t changed in an entire week and you KNOW that you have gotten more links.
  4. You start to believe you are actually friends with the bloggers read more...

    https://www.zoeticamedia.com/1056

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Research to Help Reach Bloggers

Are you trying to reach bloggers for your company or client?

There is a great research study conducted by Edelman and Technorati in 2005. It includes comments from bloggers about how they would prefer to be approached by companies.

The study was self-selected, so take some of it with a grain of salt, but it has some good insights to help public relations practioners conduct Social Media campaigns.

Of course, nothing is better than experience, so read more...

https://www.zoeticamedia.com/1057

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