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Research to Help Reach Bloggers

Are you trying to reach bloggers for your company or client?

There is a great research study conducted by Edelman and Technorati in 2005. It includes comments from bloggers about how they would prefer to be approached by companies.

The study was self-selected, so take some of it with a grain of salt, but it has some good insights to help public relations practioners conduct Social Media campaigns.

Of course, nothing is better than experience, so read more...

https://www.zoeticamedia.com/1057

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Created or Engaged Media? Continuing the Conversation Oh, if only I could open up my trusty word processor, write a few witty and insightful lines and then publish them online for all to see, consume and take action. If you build it, will they come? For blogs and other social media, it seems the answer isn’t that easy. They may come if you have already build a loyal readership and have the traffic to make your message “stick.” You can also gain an audience from an already-proven leader in the blogging space. Which is why so many bloggers complain about being read more...

https://www.zoeticamedia.com/1059

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Pay For Play Update Former CIA Officer Defends 'Wash Post' Op Ed in Online Chat Reuel Marc Gerecht, a former CIA case officer now a resident fellow at the American Enterprise Institute, defends the covert activity in the scandal, but also says that the government should get rid of the Lincoln Group and re-develop its own expertise. PR isn't covert, so on that I agree with him wholeheartedly. Tags: |Lincoln Group|PR Scandal|read more...

https://www.zoeticamedia.com/1060

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