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December 21, 2005 by Kami Huyse

Barbie Has an Image Problem Most pre-teens feel it’s “cool” to torture the doll snow Originally uploaded by death is a picnic. Girls aged seven to 11 seem to have particular venom for Barbie, but is hasn’t seemed to harm the sales of the doll. In a study conducted by academics at the University of Bath’s school of management girls read more...

https://www.zoeticamedia.com/1086

Filed Under: Featured

December 20, 2005 by Kami Huyse

WARNING Spell-check may cause stupidity Yesterday, I stumbled on the blog of Steve Cody and an entry he made decrying spell-check. It made me recall a study a few years back by the University of Pittsburgh’s Dennis Galletta, Professor of Business Administration, which showed that spell-check can actually make your writing worse. In the study, 33 undergraduate students were asked to proofread a one-page read more...

https://www.zoeticamedia.com/1088

Filed Under: Featured

5 Critical Skills of the Corporate Blogger

December 19, 2005 by Kami Huyse

5 Critical Skills of the Corporate Blogger

Richard Edelman blogged today about the skills that a corportate blogger needs to have. I have created the cliff's notes version (with a little bit of my coloring) here.

A corporate blogger must have:

  1. An ability to connect with the audience
  2. The stamina and charisma to keep up the work
  3. Resiliance to criticism
  4. An expertise or skill set that makes them credible
  5. Someone the seeks the "wisdom of the crowd"

Be sure to read the read more...

Filed Under: Featured

December 19, 2005 by Kami Huyse

Microcontent, Drawing in Eyeballs

Sound Bytes From the Road #1. Quick thoughts about using microcontent in blogs and other material for public consumption.


read more...

https://www.zoeticamedia.com/1090

Filed Under: Featured

December 15, 2005 by Kami Huyse

Comments Out of Control New tool will make monitoring blog chatter about your Web site easier Today, Steve Rubel reported that Google is now offering a Firefox extention that allows you to see the comments of any blog that is linked to that page. It also allows a blogger the ability to add a (Blogger) post directly from the Web page. WOW! If expanded to other platforms, this tool has the potential to end the disagreement about comments and their control (turn them off, turn read more...

https://www.zoeticamedia.com/1091

Filed Under: Featured

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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