What is the PR Beat?
Most reporters are assigned to a “beat” and they develop an expertise in a certain area (business, local government, style, etc.). This helps the reporter gain a depth of knowledge in a certain aspect of coverage. By the way, that is why it is so important to carefully target reporters.
Today, Media Link’s new Barks and Bites newsletter ran an editorial by Wayne Pollard, president of Hunter-Pollard, called, PR Can Save Itself by Hiring Hacks, Not Just Flacks.
He also mentioned that read more...
Social Media Breeds Graftaggers So how do we lock out graftaggers (Def: those who engage in graffiti on Social Media sites) at collaborative sites such as Wikipedia? Steve Rubel at Micropersuasion suggests that individuals and companies be able to claim (but not own) their entry on Wikipedia. However, this doesn’t being to solve the problem of creating reliable information; it simply puts up a “no trespassing” sign that the graftaggers can heed or ignore. Truth is, anyone can make changes without registering, and therein lies some of the problem. It is one read more...
Better Than Most PR Teleseminars, and Free
Grab a cup of coffee, settle back and be educated. Shel and Neville talk in their Podcast with PR professionals around the world about what skills communicator need to succeed in a Social Media environment. read more...
Doing the Right Thing is Always Right The FHA is offering hurricane victims with FHA-insured mortgages to defer 12 months of payments [story]. The payments would be made as an interest-free loans that is not due until the mortgage is paid off. The money will be taken from the FHA insurance reserves that are funded by premiums. This program could help up to 20,000 people that qualify, but a story on NPR this morning also made the point that this move might pressure other lenders to make similar offers. Which read more...
Journalists Can’t Blame PR for Everything
“Mom, that nasty PR flack made me do it!”
A new article in the December 1, 2005, issue of Rolling Stone, written by James Bamford, slams John Rendon, of the Rendon Group, who was awarded a $16 million reputation management contract that Rolling Stone defines as:
“Manipulating information – and, by extension, the news media – to achieve the desired result.”
They also have a pull-out blurb that reads:
“There was a reason Judith Miller bought into the lies about Iraq –they were part of a read more...
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