Funny Friday Music Corner
Be a kid again...
So, a little off topic, I am a singer in my spare time. I used to have a band in Washington D.C. called Drops of Jupiter, but since I moved to San Antonio and had a child, I have expanded my genre a bit. A few months ago, I was asked by a my colleague Owen Duggan to sing on a children’s CD he was producing. As a result, my 20-month-old now rocks out to a CD that includes Mommy everyday.
Owen was all excited last night because a song from the read more...
Live From the Internet – Podcast or Die!
The future of media requires that business pay attention to the new digital media. Current 12-24 year olds are already abandoning radio for Internet radio and their iPods.
Some interesting statistics that I pulled from a recent study of 2,000 12-24 year olds by Bridge Ratings show that communicators must become adept at utilizing new media or die:
- 50% of the total sample listened to Internet radio, with 35% spending 1 hour a day with this medium and 22% spending between 1 and 2 hours a read more...
TV on Demand Is Here
iTunes and NBC are offering television show downloads for $1.99 each. A story in Vanity Fair posted yesterday gives the details.
EchoStar and TiVo have also launched programs that compete with this initiative.
In October, EchoStar introduced the PocketDish handheld which allows users to download TV shows and movies for free. While DirecTV has a deal with NBC that allows users to read more...
What is the PR Beat?
Most reporters are assigned to a “beat” and they develop an expertise in a certain area (business, local government, style, etc.). This helps the reporter gain a depth of knowledge in a certain aspect of coverage. By the way, that is why it is so important to carefully target reporters.
Today, Media Link’s new Barks and Bites newsletter ran an editorial by Wayne Pollard, president of Hunter-Pollard, called, PR Can Save Itself by Hiring Hacks, Not Just Flacks.
He also mentioned that read more...
Social Media Breeds Graftaggers So how do we lock out graftaggers (Def: those who engage in graffiti on Social Media sites) at collaborative sites such as Wikipedia? Steve Rubel at Micropersuasion suggests that individuals and companies be able to claim (but not own) their entry on Wikipedia. However, this doesn’t being to solve the problem of creating reliable information; it simply puts up a “no trespassing” sign that the graftaggers can heed or ignore. Truth is, anyone can make changes without registering, and therein lies some of the problem. It is one read more...
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