by Kami Huyse
Does Corporate PR Get It?
According to a recent Perppercom survey of marketing and public relations professionals, companies may be starting to more clearly understand the pitfalls and benefits of blogging.
Today’s Daily Dog contained the story about the survey of 210 respondents who feel that a corporate blog is an appropriate means to communicate to stakeholders.
Perceived Pitfalls of Corporate Blogging:
by Kami Huyse
Kitschy or Catchy? New Orleans Disaster Tours
What do you do when you lose your livelihood, your house and have to let go most of your employees (65 to 5)? The entrepreneurial start an edgy media campaign and offer an educational “disaster” tour.
Gray Line New Orleans, a tour company , will start operating a new blockbuster tour, "Hurricane Katrina -- America's Worst Catastrophe," beginning Jan. 4. The cost to go on the tour will be $35 and their will be an educational component, including some info about how the marshes have been degraded.
Here what general read more...
by Kami Huyse
Measuring Viral Campaigns and the Buzz Factor Viral campaigns are often fun and irreverent, and they seem to be something that a some public relations and marketing strategies should consider. But how do you measure their success? In the end, some experts are saying that it comes down to one question, “After viewing the campaign, would you recommend the brand behind it?” Better yet, do you know who is behind it? One fun holiday campaign running now is the “Holiday Party Excuse Generator” by Enlighten. After viewing, it took me a minute to figure out who Enlighten was (I *think* they are read more...
by Kami Huyse
Eight Ways for Business to Incorporate Blogs
Teresa Valdez Klein at the Blog Business Summit ran an interesting piece calling out Waggener Edstrom as blog savvy (they are the agency of note for Microsoft and many other major technology firms) and pointing to some white papers that they put out earlier this year on the subject. The papers are:
Are You read more...
by Kami Huyse
The PR Advocate – Who Will Stand Up for Us? There has been a quite meaningful discussion going on over at Shel Holtz’s blog about what our professional associations should (or shouldn't) do to promote the public relations profession. Disclosure: I am a member of PRSA and serve as a national delegate. I am also on the Board of PRSA San Antonio. I thought it was interesting when a few years ago PRSA said that it was starting an Advocacy Committee and that they would comment (publicly) on the issues of the day affecting PR. Last year, they read more...