In case you haven't heard, the big game is coming to town. In a few weeks, Houston in hosting Super Bowl LI . This is not just an exciting opportunity for the city of Houston to put its best forward, it's a "super" opportunity to use social media to promote your brand. The #BigGame is coming and #TeamHouston is ready At the October Social Media Breakfast Houston meeting, local social media reps, A.J. from Visit Houston, Tess from The City with No read more...
Livestream Equipment Used to Produce the Social Media Breakfast of Houston
We have learned a lot by livesteaming our montly event, including what gear makes the most sense to use. We have been hosting the monthly Social Media Breakfast of Houston for eight years. We are still learning every day about what equipment we need to best produce our live events. For instance, a few years ago we started to livestream on Google+, with all of the videos going straight to YouTube. When that was discontinued in late 2016, we switched to livesteaming from Facebook. Currently we read more...
The Power of Social Media for B2B Brands
"Always, remember that behind the logo are humans." This quote captures how Social Media Breakfast speaker, Anh Nguyen, sees Social Media in B2B interactions. Anh, owner of Amplified Marketing, along with Kristina Halloran, Supervisor & Content Marketing Manager at Insperity shared their tips for personalizing a social media strategy to create consistent and effective Business-to-Business communications. Educate your target audience via social media. Kristina stressed that Insperity offers helpful information not just promotion. To be read more...
How to Get Results From Influencer Events
Why is it important for businesses to work with Influencers? Because the “best influencers are like your best friends.” Professional bloggers are experts in their field and they can really get the word out about a company providing their expertise so yours can shine. Traditional media doesn’t work the same as it did. Bloggers can impact business because they provide a deeper engagement with and influence over their audience. So how do you tap into this influence? Three experts representing different sides of the read more...
5.5 Ways To Build Relationships That Convert
Social media is a great way to build a community around your brand. But how do you do it? And even if you do, how does it convert into money for both you and your business? Our speaker this month, John Sparks has successfully built and monetized a community of followers for his own business and has taught others how to do the same with theirs. During our conversation with John, we heard how he grew his Twitter account, organically, from less than 800 followers to almost 200,000 followers in just two years and how you can do the same. This month, our speaker, John Sparks gives you tips he has used in his social media strategy to build read more...
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