A full-blown focus group, which includes recruiting a representative panel of participants ($1,000 to $1,500), paying for their time to attend ($20-$50 per person), refreshments for the event ($200, plus), renting out a location ($200-$700), hiring a competent moderator ($75 to $300 per hour or $800 to $1,500 per day) and analyzing the results ($1,000 to $2,000), can be very expensive. Depending on the moderator, and if there are any travel costs, it can run between $3,000 and $10,000 per read more...
5 Social Media Trends that Will Impact PR
As I was writing this post, the Time Person of the read more...
Avoiding Tradmarkicide: Ziploc Bags and Apple’s iPod
Today is a good day to be Ziploc, a Johnson and Johnson company. As I am sure you have heard that "Kip" Hawley, administrator of the Transportation Security Administration for the U.S. government, said at a news conference today, that starting Tuesday, "Medicines, shampoo, hand lotion, baby foods and lip gloss will be allowed through airport security checkpoints if they are carried in small containers read more...
Terrorism or Resistance?
I heard a story yesterday on NPR's All Things considered that made me start thinking about what persuades people to have a certain viewpoint about things. In Jordan, the bombings have forced the people (who in large part have supported suicide bombings as a form of resistence in Iraq and Israel) to rethink how they classify suicide bombings. You can listen to the segment by clicking on the link below: All Things Considered, November 15, 2005 · Jordanians have roundly condemned suicide bombings in Amman carried out by Iraqi insurgents loyal to Abu read more...
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