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A Moving Target: Measuring New Media

April 20, 2007 by Kami Huyse

Measurement Originally uploaded by Walkabout Wolf. Katie Paine has written an excellent white paper on How to Measure Social Media Relations for the Institute for PR, a fantastic organization that has a number of research-based resources for public relations professionals. Katie talks read more...

Filed Under: Industry Trends, Measurement Tagged With: Public Relations

Widget 101: What They Are and Why You Should Consider Having One

April 19, 2007 by Kami Huyse

scraping window panes, originally uploaded by heyjude184. Fellow blogger and reader of Communication Overtones, Rob LaGesse, pointed me to an excellent article about the importance of widgets and how to get started with them. The article is a recap of a read more...

Filed Under: Industry Trends, SocIal Media Tactics

In Focus: Focus Groups on a Budget

February 14, 2007 by Kami Huyse

A full-blown focus group, which includes recruiting a representative panel of participants ($1,000 to $1,500), paying for their time to attend ($20-$50 per person), refreshments for the event ($200, plus), renting out a location ($200-$700), hiring a competent moderator ($75 to $300 per hour or $800 to $1,500 per day) and analyzing the results ($1,000 to $2,000), can be very expensive. Depending on the moderator, and if there are any travel costs, it can run between $3,000 and $10,000 per read more...

Filed Under: Industry Trends, Measurement

5 Social Media Trends that Will Impact PR

December 18, 2006 by Kami Huyse

As I was writing this post, the Time Person of the read more...

Filed Under: Industry Trends Tagged With: social media

Avoiding Tradmarkicide: Ziploc Bags and Apple’s iPod

September 25, 2006 by Kami Huyse

Today is a good day to be Ziploc, a Johnson and Johnson company. As I am sure you have heard that "Kip" Hawley, administrator of the Transportation Security Administration for the U.S. government, said at a news conference today, that starting Tuesday, "Medicines, shampoo, hand lotion, baby foods and lip gloss will be allowed through airport security checkpoints if they are carried in small containers read more...

Filed Under: Featured, Industry Trends

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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