Measurement Originally uploaded by Walkabout Wolf. Katie Paine has written an excellent white paper on How to Measure Social Media Relations for the Institute for PR, a fantastic organization that has a number of research-based resources for public relations professionals. Katie talks read more...
Widget 101: What They Are and Why You Should Consider Having One
scraping window panes, originally uploaded by heyjude184. Fellow blogger and reader of Communication Overtones, Rob LaGesse, pointed me to an excellent article about the importance of widgets and how to get started with them. The article is a recap of a read more...
In Focus: Focus Groups on a Budget
A full-blown focus group, which includes recruiting a representative panel of participants ($1,000 to $1,500), paying for their time to attend ($20-$50 per person), refreshments for the event ($200, plus), renting out a location ($200-$700), hiring a competent moderator ($75 to $300 per hour or $800 to $1,500 per day) and analyzing the results ($1,000 to $2,000), can be very expensive. Depending on the moderator, and if there are any travel costs, it can run between $3,000 and $10,000 per read more...
5 Social Media Trends that Will Impact PR
As I was writing this post, the Time Person of the read more...
Avoiding Tradmarkicide: Ziploc Bags and Apple’s iPod
Today is a good day to be Ziploc, a Johnson and Johnson company. As I am sure you have heard that "Kip" Hawley, administrator of the Transportation Security Administration for the U.S. government, said at a news conference today, that starting Tuesday, "Medicines, shampoo, hand lotion, baby foods and lip gloss will be allowed through airport security checkpoints if they are carried in small containers read more...
