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A Commonsense Approach to Measuring Social Media

September 30, 2010 by Kami Huyse

The problem with communication and relationships, which are both the hallmarks of social media, is that their effects are often a challenge to quantify. Most people don’t know how to connect online efforts to bottom-line sales, amount of funds raised or other business results, or even to softer measures like improved relationships and competitive advantage. Because of this, companies and organizations tend to measure the easy stuff in social media – following counts, blog traffic, rankings, and if they are really sophisticated, engagement measures like number of comments on Facebook or a blog, ReTweets and mentions on Twitter, links to read more...

Filed Under: Book Shelf, Measurement, Zoetica Talks DNA

Five Steps to Strategic Social Media Management

July 29, 2010 by Kami Huyse

  Maturing in your use of social media requires a different way of thinking. Integrating social media into your communication practices is much more than getting a Facebook page, or starting to send out tweets on Twitter. You can see my full presentation on this topic below,   After conducting quite a few social media efforts for a wide variety of clients, I have found the following five steps to be the most critical to overall success. What would you add to these? Five Steps to Strategic Social Media Management 1. Situation Audit: Know the Landscape Social media shouldn’t sit by itself. it should be integrated with read more...

Filed Under: Measurement, Strategy, Zoetica Talks DNA

I am Not Buying It! Why Twitter ‘Media Value’ Numbers are Rubbish

July 20, 2009 by Kami Huyse

  Sometimes there are things that just deserve a little extra attention, especially when they take your breath away with their audacity.   Like this tweet by Bill Sledzik:     I being a measurement geek immediately followed the link and was met by the following headline on this Ad Age article:   Twitter Generates $48 Million of Media Coverage in a Month Oh, really?   After I caught my breath, read more...

Filed Under: Measurement

CDC Shares Its Web Analytics: Shows Effectiveness of Social Media Projects

May 21, 2009 by Kami Huyse

  Through an article on the Huffington Post by Craig Newmark, the founder of Craig's List (whom I interviewed late last year), I found out that the CDC has opened up the analytics for the CDC Website to the public.   This is interesting from a number of perspectives: read more...

Filed Under: Measurement, SocIal Media Tactics

Hell is Freezing Over: What´s The ROI On That?

October 12, 2008 by Kami Huyse

Guest post by Shonali Burke, ABC There's no getting away from it: we've entered some dark times. Last week the Dow dropped below 10,000 for the first time in four years. The job market is tight and getting tighter, and we all know what that usually means for communicators. One hears whispered comparisons to the depression of the 1930s. In fact, Hell pretty much seems to be freezing over. However, this chilly state read more...

Filed Under: Guest Post, Measurement

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

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Named as one of AGBeat's top 50 industry influencers in 2014

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Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

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