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CDC Shares Its Web Analytics: Shows Effectiveness of Social Media Projects

May 21, 2009 by Kami Huyse

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CDC eHealth Products

 

Through an article on the Huffington Post by Craig Newmark, the founder of Craig's List (whom I interviewed late last year), I found out that the CDC has opened up the analytics for the CDC Website to the public.

 

This is interesting from a number of perspectives:

  1. Political: Open government is not just talk
  2. Content: There is really useful data about what people are looking for that can be harnessed by the health care industry
  3. Measurement: It opens up some great ideas for people looking for ways to measure their online communication
  4. Best Practice: It gives a comprehensive look at their online and social media campaign as well as actionable data on how well each tactic is working.

 

There are many ideas to mine out of what the CDC is doing. Take a look at the most popular pages on the CDC Website. Not surprisingly a lot them center around healthy weight, traveler's health and sexually transmitted diseases:

 

CDC Popular Pages Q2 2009

 

With data like these the CDC can make course corrections and provide more relevant content. Additionally, we all can learn from the data and get an idea of how other organizations are approaching online communication.

 

What do you think about the CDC doing this? Is it a good idea? What can we all learn from it?

Filed Under: Measurement, SocIal Media Tactics

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

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