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Tighten Up That Copy: Top 10 Errors in Press Releases

April 25, 2006 by Kami Huyse


press releases
Originally uploaded by tmonkey. According to John Elsasser, editor of PRSA’s flagship publications the Strategist and Tactics, the publications have started to offer some of its content online on the PRSA homepage.

One of the newest is by June Casagrande, a journalist and former Business Wire editor.

While the read more...

Filed Under: Featured

Kill Blogger Relations

April 24, 2006 by Kami Huyse


"You look a bit pale today"
Originally uploaded by Reciprocity. So, in a comment in my blog post last week about Shel’s new blogger relations program, Phil Gomes says he isn’t fond of term, in fact he is pretty clear about his sentiment:

“I've been trying to kill the term ‘blogger relations’ here.”

He goes on to admit while it is it a “nit,” he takes read more...

Filed Under: Featured

Cool Tools: Does Performancing Perform? I’ll Let You Know

April 23, 2006 by Kami Huyse

Spurred on by Neville and all of his posts about blog editors, I decided to start trying a few. So, for my first try, I am using Performancing, a Firefox plugin to write this post.

You tell me how it looks.

All of this time I have used the interface for Blogger and a greasemonkey user script for Firefox that I downloaded to fill in the Technorati tags automatically to Blogger posts.

By the way, without read more...

Filed Under: Featured

Fun Friday: Women Play More Games

April 21, 2006 by Kami Huyse

Computer games that is.

The New York Times (free registration) reports on a study recently released by the Consumer Electronics Association, a trade group that shows that 65 percent of women play online electronic games, while 35 percent of men report that they read more...

Filed Under: Featured

Blogger Relations: 5 Basic Cultural Facts

April 20, 2006 by Kami Huyse

Along with my post yesterday about the generosity of social media and Shel Holt’s post about the strategy for a Blogging Relations program he has worked up for Click.TV, got me to thinking about the culture of blogging and other social media. If public relations is to have a role in this space, it will require that we firmly understand the blogger culture and its dynamics. Since I know the brainpower of my readership is much greater than mine, I would like to ask you to help read more...

Filed Under: Featured, Influencer Outreach

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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