OPML mug
Originally uploaded by Chris and Jenni. I still don’t complete understand OPML, or Outline Processor Markup Language, but I do know that it is a powerful tool that can help me better monitor what people are saying about my clients in blogs and online with minimal effort.

A tool that I found called Monitor read more...

Baby and the Bathwater
Originally uploaded by Crochunter. A new research study called Fake TV News was released last week by the Center for Media and Democracy taking aim at the Video News Release, a product used by public relations organizations to get the word out on television news.

The study followed 36 video news releases (read more...

Robert French has kindly invited me to participate at Marcomblog, which is an excellent blog that is meant for the students at Auburn University, and other visitors, to directly access a variety of marketing and communication professionals and interact with them. I mean, how often does your readership get credit for reading and commenting on what you write?

My first post, which I put up late last night, is based on my theory of how the PR blog community will read more...

As of April 8, 2006, Constantin Basturea announced that there are now 446 feeds in the community, an increase of 39 feeds, or 9 percent. I have made a little chart here that shows the growth of the community since Constantin started added feeds in March of 2005. Starting next month we can do some year-to-year analysis.

Growth of the PR Blogging Community







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Who in the world is David R. Murray? I don’t know, but I do know most of the members of the International Association of Nobodies.

Here are 5 reasons Allen Jenkins, chairman of the I.A.N. should let me into the read more...