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The Best Spin is No Spin at All

April 18, 2006 by Kami Huyse


Flower
Originally uploaded by PigeonSurgeon. My Dad was in town last week for Easter, and to see the grandson, of course, and I was explaining to him a strategy I had developed for a client that needs some help with reputation management.

I told him that part of my strategy was to find out if anything is flawed in the organization and get some third-party experts in to fix it, if needed, before we go out to read more...

Filed Under: Featured

Three Little Pigs

April 18, 2006 by Kami Huyse

When did pigs get such a bad (and dirty) reputation?

If pigs were my client I would use a picture to improve their image, because sometimes a picture really does say a thousand words. read more...

Filed Under: Featured

State of the PRBlogosphere

April 17, 2006 by Kami Huyse

Dave Sifry has released his latest State of the Blogosphere report today, and it is more of the same:

Explosive growth!

As of April 17, 2006
35.3 million blogs
19.4 million still posting after 3 months
3.9 million post once a week or more, or 20 percent of all “active” blogs or 11 percent of all blogs

If you extrapolate the data in the State of the Blogosphere post to the PR blogging community, it shows that only 20 percent or 89 blogs post weekly, with 55 percent or 243 of PR blogs still active after three months. This sounds about read more...

Filed Under: Featured

Cool Tools: Monitoring Blogs for Clients or Vanity

April 14, 2006 by Kami Huyse


OPML mug
Originally uploaded by Chris and Jenni. I still don’t complete understand OPML, or Outline Processor Markup Language, but I do know that it is a powerful tool that can help me better monitor what people are saying about my clients in blogs and online with minimal effort.

A tool that I found called Monitor read more...

Filed Under: Featured

VNR: Throwing Out the Baby With the Bathwater

April 12, 2006 by Kami Huyse


Baby and the Bathwater
Originally uploaded by Crochunter. A new research study called Fake TV News was released last week by the Center for Media and Democracy taking aim at the Video News Release, a product used by public relations organizations to get the word out on television news.

The study followed 36 video news releases (read more...

Filed Under: Featured

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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  • Zoetica is Propelled into the Stratosphere

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

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How Communicators Can Get Started with PR Measurement, PR News Mention

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A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

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