The PR Advocate – Who Will Stand Up for Us? There has been a quite meaningful discussion going on over at Shel Holtz’s blog about what our professional associations should (or shouldn't) do to promote the public relations profession. Disclosure: I am a member of PRSA and serve as a national delegate. I am also on the Board of PRSA San Antonio. I thought it was interesting when a few years ago PRSA said that it was starting an Advocacy Committee and that they would comment (publicly) on the issues of the day affecting PR. Last year, they read more...

https://www.zoeticamedia.com/1097

Funny Friday Music Corner

Be a kid again...



So, a little off topic, I am a singer in my spare time. I used to have a band in Washington D.C. called Drops of Jupiter, but since I moved to San Antonio and had a child, I have expanded my genre a bit. A few months ago, I was asked by a my colleague Owen Duggan to sing on a children’s CD he was producing. As a result, my 20-month-old now rocks out to a CD that includes Mommy everyday.

Owen was all excited last night because a song from the read more...

https://www.zoeticamedia.com/1098

Live From the Internet – Podcast or Die!

The future of media requires that business pay attention to the new digital media. Current 12-24 year olds are already abandoning radio for Internet radio and their iPods.

Some interesting statistics that I pulled from a recent study of 2,000 12-24 year olds by Bridge Ratings show that communicators must become adept at utilizing new media or die:

• 50% of the total sample listened to Internet radio, with 35% spending 1 hour a day with this medium and 22% spending between 1 and 2 hours a read more...

  https://www.zoeticamedia.com/1099

TV on Demand Is Here

iTunes and NBC are offering television show downloads for $1.99 each. A story in Vanity Fair posted yesterday gives the details.

EchoStar and TiVo have also launched programs that compete with this initiative.

In October, EchoStar introduced the PocketDish handheld which allows users to download TV shows and movies for free. While DirecTV has a deal with NBC that allows users to read more...

https://www.zoeticamedia.com/1100

What is the PR Beat?

Most reporters are assigned to a “beat” and they develop an expertise in a certain area (business, local government, style, etc.). This helps the reporter gain a depth of knowledge in a certain aspect of coverage. By the way, that is why it is so important to carefully target reporters.

Today, Media Link’s new Barks and Bites newsletter ran an editorial by Wayne Pollard, president of Hunter-Pollard, called, PR Can Save Itself by Hiring Hacks, Not Just Flacks.

He also mentioned that read more...

https://www.zoeticamedia.com/1102