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What is Twitter, in 140 Characters or Less?

October 6, 2007 by Kami Huyse

Over the past two weeks, as I met with two separate clients, they asked me, "What is Twitter?" I told them that for me it is a network of colleagues and friends. A little business mixed with pleasure. Twitter is certainly much more than its, "What are you doing now?" tagline might suggest. But that said, I thought it was better to show than to tell, so I fired up Twitter on my Treo and asked: "Just showing a few corporate types who have never seen Twitter, any words for read more...

Filed Under: Cool Tools, SocIal Media Tactics Tagged With: social media

You Just Aren’t All That Into Me: Measuring Blogs and Consumer-Generated Media

October 4, 2007 by Kami Huyse

  It was really a great day at the Institute for Public Relations 5th Summit on Measurement. Lee Aase, a blogger and also manager for national media relations and new media for the Mayo Clinic was live blogging the session about measuring social media. You can get Lee's transcript of the session here. It was quite a debate, with much more (respectful) disagreement that Lee lets on. At the end, Bill from the audience dropped a bit of a read more...

Filed Under: Measurement

Interview About PRSA Conference Blog: Getting Ready for Philly

October 3, 2007 by Kami Huyse

  Brandy Shapiro-Babin interviewed me about the 2007 PRSA International Conference blog that we launched earlier this month on Webmaster Radio. I appear in the radiocast with the following folks: · Rhoda Weiss, APR, Fellow PRSA, PRSA Chair and CEO · Mia Farrow, Actress and Humanitarian Activist · Larry Weber, International Conference Chair, W2Group Inc., read more...

Filed Under: Conferences and Events Tagged With: PRSA

How Does Your Social Media Campaign Measure Up?

October 2, 2007 by Kami Huyse

  Tomorrow I head up to New Hampshire for the Institute for Public Relations 5th Summit on Measurement to sit on a panel with measurement guru Katie Paine, Shel Israel and Todd Parsons of BuzzLogic.  I need your help. The name of our session is "How to Measure the Impact of Blogs and Other Consumer-Generated Media," and it is a question that I have read more...

Filed Under: Industry Trends, Measurement

A Periodic Table for Branding Terms

October 1, 2007 by Kami Huyse

  This was too fun not to share.  Click over to the Kohlbrener site to see the larger version with all of its Java rollover goodness.  Oh, and Tanya Ferrell (intern at Kohlbrener), great pitch, I hope they give you a raise. :-) Built by Kolbrener, corporate branding experts tags: Branding+Terms, Branding, FunStuff read more...

Filed Under: SocIal Media Tactics

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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