Business to Business, or B2B Social Media Marketing, may not seem as straight forward as other types of social media engagement. You may wonder how successful social media can be for a product which isn’t all that compelling? However, social media is being adopted by many companies who have less-than-sexy products. Look at industrial companies like Caterpillar, lawyers like eMediaLaw blogger Travis Crabtree read more...
How to Handle Online Criticism of Your Business or Organization
As we all get more comfortable sharing our thoughts on social media, business owners are getting a lot more comfortable striking back. Usually these reactions don’t turn out so well and can lead to national attention, and not the good kind. In order to learn, I have kept a PR Worst file filled with all kinds of difficult, sticky and unbelievable situations. One of the things I have learned from all of these online crisis situations is that it is always better to respond read more...
Online Incivility Has Reached a Crisis Level, Let’s Do Something About It!
When I started blogging in 2005, one of the things I loved about the Internet was that you could share new ideas and thoughts with people far and wide. It didn’t matter if they were in Canada, England, Europe, Australia or in your own back yard. I treasure all of the amazing connections I have made over the years and many of you read more...
The State of Social Media Measurement in 2013
A few weeks ago, my friend and colleague Gary Getto, cofounder of the Advertising Benchmark Index, asked me to participate in a request from blogger Justin Kirby. Justin is Founder and CEO of DMC. He's an experienced digital strategy consultant, speaker, guest lecturer and author of 'Connected marketing: the viral, buzz and word of mouth revolution'. Like many marketing bloggers, he made a series of predictions back read more...
The Five As of Social Media Measurement
There are literally gigabytes of people fighting about the ROI of social media. The truth is, there are certainly outcomes that we should all be measuring to ensure that we are using social media in the most effective way possible. I think of social media measurement as a continuum of measures. Consider using one or more of these in your measurement strategy. Activity: This measure is all about what YOU do. Do track your activities and benchmark them against results but don’t stop there. Many agencies tend to focus their reports on read more...
- « Previous Page
- 1
- …
- 37
- 38
- 39
- 40
- 41
- …
- 186
- Next Page »