A few weeks ago, my friend and colleague Gary Getto, cofounder of the Advertising Benchmark Index, asked me to participate in a request from blogger Justin Kirby. Justin is Founder and CEO of DMC. He's an experienced digital strategy consultant, speaker, guest lecturer and author of 'Connected marketing: the viral, buzz and word of mouth revolution'. Like many marketing bloggers, he made a series of predictions back read more...
The Five As of Social Media Measurement
There are literally gigabytes of people fighting about the ROI of social media. The truth is, there are certainly outcomes that we should all be measuring to ensure that we are using social media in the most effective way possible. I think of social media measurement as a continuum of measures. Consider using one or more of these in your measurement strategy. Activity: This measure is all about what YOU do. Do track your activities and benchmark them against results but don’t stop there. Many agencies tend to focus their reports on read more...
Five Lessons From Building an Online and Offline Community
Building a community is not an easy task, but it is one that many people are working to do every day, both online and off. No one person or organization can "own" a community, but they can be an important part of one and contribute to its success. The Houston Social Media Breakfast meets monthly and is completely free. People buy their own breakfast off of a special menu. There are about 100 people who attend each breakfast, which is capacity for the restaurant. Here are five lessons we have learned over the past four years as we have built a vibrant social media community in Houston, Texas.
- Don’t Be Afraid to Reach Out When I read more...
Social Media Measurement Twitter Chat Focuses on Philanthropic Outcomes
The Robert Wood Johnson Foundation (RWJF) is hosting a convening of leaders from 11 foundations, as well as experts in evaluation, social media, and communications to develop measures for evaluating the impact of social media on the outcomes that are most important to foundations. These outcomes go beyond how many followers or friends an organization amasses and go to more important social media measurement like the impact on organizational mission read more...
Some of the Best WordPress Plugins to Optimize Your Blog
Screen Capture from Neville Hobson’s cool WordpPress Plugin Page One of the best things about the WordPress community is that they have developed thousands of awesome plugins that can help to customize your blog. Here are some really great WordPress plugins that we often recommend for clients. We have listed some of the features we like, as well as the drawbacks of some of them. We would love read more...
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