Zoetica Media

Five Lessons From Building an Online and Offline Community

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Building a community is not an easy task, but it is one that many people are working to do every day, both online and off. No one person or organization can "own" a community, but they can be an important part of one and contribute to its success. The Houston Social Media Breakfast meets monthly and is completely free. People buy their own breakfast off of a special menu. There are about 100 people who attend each breakfast, which is capacity for the restaurant. Here are five lessons we have learned over the past four years as we have built a vibrant social media community in Houston, Texas.

  1. Don’t Be Afraid to Reach Out When I read more...

Social Media Measurement Twitter Chat Focuses on Philanthropic Outcomes

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  The Robert Wood Johnson Foundation (RWJF) is hosting a convening of leaders from 11 foundations, as well as experts in evaluation, social media, and communications to develop measures for evaluating the impact of social media on the outcomes that are most important to foundations. These outcomes go beyond how many followers or friends an organization amasses and go to more important social media measurement like the impact on organizational mission read more...

Some of the Best WordPress Plugins to Optimize Your Blog

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  Screen Capture from Neville Hobson’s cool WordpPress Plugin Page     One of the best things about the WordPress community is that they have developed thousands of awesome plugins that can help to customize your blog. Here are some really great WordPress plugins that we often recommend for clients. We have listed some of the features we like, as well as the drawbacks of some of them.   We would love read more...

Seven Productivity Tools That Can Make You Better at Public Relations

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In public relations, workflow is everything. Here are seven (plus a sneaky eight at the end) tools that I use on a daily basis that could help you to stay organized and even do more than would otherwise be possible.   One caveat, these tools are largely for people using Gmail. If you use another email platform, like Outlook, you can check out these add ons. If you are on a Mac, you should also check out the tools my friend Michael Schechter read more...

Social Media and Cause Marketing: How to Paint with a Tweet

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      Cause marketing can be tricky.   You need to make sure the cause you are supporting aligns with your branding and that the two come together for a win-win. This is even more important if you are just one   Molson M, which is a craftsman version of Molson Beer brewed and sold in Canada, is conducting a cause marketing campaign that seems to get that balance right. Its massive Liquid Art campaign, which consists of outdoor advertising, video ads (see below) and a social media components, centers around the idea that beer making read more...

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