Zoetica Media

Inspiring Your Kids (and Coworkers) to Be Generous with Examples, Empathy and Action

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    When the folks at Razoo contacted me to ask if I would write a post about how to instill generosity in kids, it was easy to do. I have been agonizing over how to do it for about a year now with my own three children, who are just now getting to an age where I think they can understand.   As a business owner and parent, I realize that we have been very blessed.   My husband and I have made a pretty good living, read more...

Social Media Powered Christmas Tree is Cool, But Where is the Call to Action?

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One of the more innovative “stunts” this Christmas Season is by Canadian Tire. They have a Christmas tree installed at Union Station, Toronto, that is powered by the “Christmas Spirit.”(See “How the Tree Works” below if you are interested).   They have designed a microsite that features a LiveStream of the Christmas tree with its 3,000 LED lights, and has social media bells and whistles like Facebook and Twitter share buttons and a nice map of Canada that read more...

Circle of Trust: What Your Web Address Says About Your Nonprofit

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Photo: By Beth Kanter   .ORG and .NGO, The Internet Sisters It is amazing how many nonprofit sites don't have the 501(c)(3) in the United States or other designations in other countries clearly marked somewhere on the donation page of their site. It really should be in the footer of every page. Not every donor is educated to find this information, except people who:

Whitepaper: A Commonsense Framework for Social Media Measurement

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Social media measurement should be an integral part of any outreach program, but it is often difficult for organizations to work it into the mix. What should be measured? What matters? How can we set benchmarks? We believe in building measurement into every campaign and program and have developed a framework to use for measurement. In the pursuit of helping our clients, friends and even competitors to do that, we are publishing this whitepaper. We believe that the more quality social media programs there are, the better is is for read more...

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