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The New .Thing Rolls Out Today, Bringing Massive Change for Brands and Nonprofits!

January 12, 2012 by Kami Huyse

  Today ICANN, which is the nonprofit, non-governmental organization that coordinates the Internet naming system, is opening up an application process for established companies, organizations or institutions can apply to manage a .ANYTHING. They aren’t opening up the opportunity to own a Top Level Domain (TLD) to just anyone. Excluded are individuals, sole proprietors or yet-to-be-formed entities. And the bar is set reasonably high, with a $185K fee and a 300-page application. The managers of a TLD are not necessarily the people with whom you have registered your web address, like like read more...

Filed Under: Nonprofit and Cause Marketing, Portfolio

Inspiring Your Kids (and Coworkers) to Be Generous with Examples, Empathy and Action

December 22, 2011 by Kami Huyse

    When the folks at Razoo contacted me to ask if I would write a post about how to instill generosity in kids, it was easy to do. I have been agonizing over how to do it for about a year now with my own three children, who are just now getting to an age where I think they can understand.   As a business owner and parent, I realize that we have been very blessed.   My husband and I have made a pretty good living, read more...

Filed Under: Nonprofit and Cause Marketing

Social Media Powered Christmas Tree is Cool, But Where is the Call to Action?

December 13, 2011 by Kami Huyse

One of the more innovative “stunts” this Christmas Season is by Canadian Tire. They have a Christmas tree installed at Union Station, Toronto, that is powered by the “Christmas Spirit.”(See “How the Tree Works” below if you are interested).   They have designed a microsite that features a LiveStream of the Christmas tree with its 3,000 LED lights, and has social media bells and whistles like Facebook and Twitter share buttons and a nice map of Canada that read more...

Filed Under: SocIal Media Tactics, Strategy

Circle of Trust: What Your Web Address Says About Your Nonprofit

December 5, 2011 by Zoetica Media

Photo: By Beth Kanter   .ORG and .NGO, The Internet Sisters It is amazing how many nonprofit sites don't have the 501(c)(3) in the United States or other designations in other countries clearly marked somewhere on the donation page of their site. It really should be in the footer of every page. Not every donor is educated to find this information, except people who:

  • give as part of the culture they read more...

Filed Under: Portfolio

Part 5: What Is Your Measurement Personality Style?

December 1, 2011 by Kami Huyse

  Take the Quiz to Find Out What is Your Social Media Measurement Personality Style? » Quiz Maker The Freewheelers The Naysayers eschew measurement, calling it antithetical to the ethos of read more...

Filed Under: Measurement

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

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Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

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Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

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