Social media is by definition, public information. As a marketer and public relations professional, I have really enjoyed the fact that I can easily share, find and communicate with people. As a power user, I love that everything and everyone is at my fingertips and that I can so easily share amazing stories and experiences with people I would have never met otherwise. But….as a mother, friend and human being that cares, I have some concerns. Our Eroding Privacy My read more...
The Holy Grail of Social Media: Three Questions to Ask, Three Archetypes to Avoid
Everything you need to know about risk and social media you can learn from Monty Python. Okay, perhaps not everything, but the classic scene where the Knights of the Roundtable approach the “Bridge of Doom” in their quest for the Holy Grail holds a lot of wisdom. Three Questions to Ask for Your Social Media Strategy
- Who are You? Knowing who you are as an organization isn’t as easy as it sounds. You need to understand the culture of your company, read more...
PayPal Paper Shows Celebrities Not Always the Best Choice for Fundraising
A recent study sponsored by PayPal Nonprofit, and penned by Geoff Livingston and Henry Dunbar for Zoetica, shows that a personal story, a tight knit community and the authenticity read more...
Think that Celebrities are a Home Run for Fundraising? New PayPal Study Says Community Works Better
It turns out that when it comes to fundraising for a cause, it is not about who knows YOU, but who you KNOW. A recent study sponsored by PayPal Nonprofit, and penned by Geoff Livingston and read more...
Study: A Month Later, Is TechCrunch Less Relevant without Michael Arrington?
Photo Credit: TechCrunch on Flickr On the week that Searchmetrics launched its social media search database, Searchmetrics essentials, the popular technology blog TechCrunch was undergoing some read more...
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