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The Commoditization of Social Media: And What We Can Learn from the “Old Days”

June 20, 2011 by Kami Huyse

Photo: Early PR bloggers Phil Gomes and David Parmet at the NewComm Forum in 2007   Since the early days of blogging, when we were all dazzled by the ability of social media to connect us to other likeminded people, and those with fiercely opposed viewpoints could laugh at read more...

Filed Under: Zoetica Talks DNA Tagged With: social media

Easy Way to Subscribe to TopRank’s 25 Women Who Rock Social Media

June 13, 2011 by Kami Huyse

  In social media, if you publish a list of any kind you are pretty much setting yourself up for criticism. “You forgot so-and-so,” “your list isn’t diverse (there aren’t enough women, children, people of color, etc.).”   However, if you publish a list, you also are likely to get a lot of attention, especially from the people on it, especially if it is seen as valuable.       For the second year, SEO blogger Lee read more...

Filed Under: Community Building, PowerWomen Tagged With: social media

Five Principles for Amazing Cause Marketing that Makes a Difference

June 2, 2011 by Kami Huyse

Excited to give a presentation today on "Five Principles for Amazing Cause Marketing that Makes a Difference" at the Cause Marketing Forum and wanted to share my deck with all of you.   The five principles to consider for great cause marketing campaigns include:

  1. Not All Contests Are Created Equal
  2. LIKES are a Start Not An End
  3. Being Social Works Better in a Community
  4. Social Happens in Real Life (IRL)
  5. The Word on the read more...

Filed Under: Nonprofit and Cause Marketing

Website Contact Forms for Dummies: Claiming Your Email Back From Spam

May 27, 2011 by Kami Huyse

Contact Kami Watson Huyse
I was looking for a way to add my email to add a form to my Blogger sidebar. I was getting tired of offering my email online and getting tons of spam. I found this cool tool, Response-o-Matic, that helps you build and host a contact form.

I love hearing from readers about any ideas they have, or ideas for this blog. I particularly love hearing anything where social media strategies and appoaches are used in:

  • Public Relations
  • Corporate Social Responsibility
  • Cause Marketing
  • Social Media Measurement
  • Cool read more...

Filed Under: Cool Tools

7 Ways to Get the Most Out of Social Media in a Disaster Zone #crisisdata

May 26, 2011 by Kami Huyse

Google Map of tornado path in Joplin, Mo.   I have a personal connection to Joplin, MO, where read more...

Filed Under: Crisis Communication, Strategy Tagged With: social media

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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