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Five Principles for Amazing Cause Marketing that Makes a Difference

June 2, 2011 by Kami Huyse

Excited to give a presentation today on "Five Principles for Amazing Cause Marketing that Makes a Difference" at the Cause Marketing Forum and wanted to share my deck with all of you.   The five principles to consider for great cause marketing campaigns include:

  1. Not All Contests Are Created Equal
  2. LIKES are a Start Not An End
  3. Being Social Works Better in a Community
  4. Social Happens in Real Life (IRL)
  5. The Word on the read more...

Filed Under: Nonprofit and Cause Marketing

Website Contact Forms for Dummies: Claiming Your Email Back From Spam

May 27, 2011 by Kami Huyse

Contact Kami Watson Huyse
I was looking for a way to add my email to add a form to my Blogger sidebar. I was getting tired of offering my email online and getting tons of spam. I found this cool tool, Response-o-Matic, that helps you build and host a contact form.

I love hearing from readers about any ideas they have, or ideas for this blog. I particularly love hearing anything where social media strategies and appoaches are used in:

  • Public Relations
  • Corporate Social Responsibility
  • Cause Marketing
  • Social Media Measurement
  • Cool read more...

Filed Under: Cool Tools

7 Ways to Get the Most Out of Social Media in a Disaster Zone #crisisdata

May 26, 2011 by Kami Huyse

Google Map of tornado path in Joplin, Mo.   I have a personal connection to Joplin, MO, where read more...

Filed Under: Crisis Communication, Strategy Tagged With: social media

A Simple #BlueKey Can Change the Lives of Thousands

May 19, 2011 by Kami Huyse

    There is something powerful about using simple communication to make big changes in the world. That was what was intriguing when Shonali Burke, a social change advocate and veteran communicator, posed a powerful idea.   Change the world for $5.   It doesn’t sound like much, but sometimes that little bit is all it takes to change a life read more...

Filed Under: Nonprofit and Cause Marketing, SocIal Media Tactics

Steps for Building a Social Media Plan: Aim for the GOAL POST

May 16, 2011 by Kami Huyse

    Great ideas are only as good as their implementation and planning. The Goal POST method of public relations and social media planning is a great way to both organize your thoughts and keep from making easy-to-avoid mistakes. It is also something you can complete in about an hour or two, and which can save you untold hours when you start implementing the plan.   Here is an example of how the method looks in the context of the overall initiative, which includes Research, Planning, Implementation and read more...

Filed Under: Strategy, Zoetica Talks DNA Tagged With: Public Relations, social media

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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