How does the average person know if an urban legend is true or false? It has happened to all of us. You get an email from a parent, a friend, the guy who likes to send jokes. Usually it looks something like the image of the email below which claims Tyson Foods is eliminating the American Labor Day holiday for the Muslim Eid Al-Fitr holiday. Usually it claims that the company in question read more...
Advisory: Google+ Begins Booting Brands
Image by Sean MacEntee by Danny Brown and Geoff Livingston Much has been said about marketing on Google+. Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking businesses and brands to wait until it formalized its business read more...
Win a Copy of Content Rules
We at Zoetica never tire of promoting the need for quality content and, by extension, great resources for creating it and good writing. In that vein, we are giving away five copies of Ann Handley and C.C. Chapman’s Content Rules. Winners will be the best responses to the question (graciously supplied by Ann): Can you have a social media read more...
Does Content Really Rule in Social Media?
Have you ever read a blog post that drew you in with its raw talent to draw a picture and tell a story? Ann Handley’s ANNARCHY blog is one of those. She is a person who can write about the death of child or the phenomenon of Alpha and Beta moms with equal eloquence. She also has been at the helm of the read more...
Should Communicators Pay Attention to Google+? A Panel Filmed with G+ Hangout Feature
This past week, which most people were simply enjoying a long holiday weekend in the US, early adopters of social media have been enjoying Google's new social media play, meant to challenge Facebook - and to a lesser extent, Twitter, for dominance in social interaction. And unlike Google Wave and Google Buzz before it, which largely failed out of the gate, Google+ seems to have more staying power. All of the people you expect are kicking read more...
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