People are competitive. In the workplace we “climb the corporate ladder.” In our playtime we compete in sports, video games, cooking contests, and every other kind of competition you can name. Some games are cooperative and some games are not and there are game theories developing for almost every discipline, especially economics. read more...
Senior Writer for Zoetica
Zoetica (http://zoeticamedia.com), a leading online communications consultancy, is looking for a senior writer to assist with communications strategy and research documents. Our writer must be able to research and process complex information about online media, and then communicate it in clear, easy to understand documents. These documents range from simple client recommendations to formal research reports. In addition to performing research and writing on behalf of Zoetica clients, our writer may be asked to write and perform online marketing read more...
April Fools 2011: Using Gags and and Hijinks to Get Attention for Your Brand
The first rule of public relations and announcements: peg your announcement to coincide with an associated holiday, event or other news hook. In trying something different, I am going to collect the best April Fools gags by companies throughout the day and add them here. If you see one that I should cover, leave a comment below. Or you can Tweet it to me @kamichat on Twitter. Here is a starter that I got late last night. GreyScale Popular Android App, read more...
Closer to Finding the Identity of the Person who Created the @BronxZoosCobra Twitter Account, You Can Help!
I might know who started the @BronxZoosCobra Twitter account. The Story Like everyone else I have been watching the Twitter account of @BronxZoosCobra with interest. As a person who does a lot of campaigns and work in social media and PR, these character accounts are always interesting to watch rise and fall. And like you, I have wondered, "Who is running the @BronxZoosCobra account?" I think I am pretty read more...
Why the Quest for Social Media ROI Will Never Die! And Why It Shouldn’t
No one wants to waste their time. Also, people are very interested in how to start calculating ROI. I checked with the Google Adwords Keyword tool and found that nearly 78K people search for some variation of “measuring ROI of read more...
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