Zoetica worked with the American Red Cross to convene an award-winning, high-level, broad-based conference, research paper and social media effort to convene the emergency response community to discuss how to better handle digital cries for help during disasters and other emergencies. read more...
Working with Organizations and Companies That Care
Zoetica serves nonprofits and socially conscious companies with top-tier, word-of-mouth communication services. Whether you are a mindful organization affecting social change or a company serving the consumer sector, our suite of online communication services works to create measurable and sustainable results. We do this by helping you build relationships and network with your community through the strategic use of online social media and communication tools. read more...
The Authenticity of Doing Good: How Sticky Campaigns are Born and Propagate
Sitting in a hospital room at Christus St. Elizabeth in Beaumont, Texas, with my grandfather two days before Christmas, I am reminded that when it comes to doing good, authenticity counts. As marketers and public relations professionals, it is easy to be cynical. While we search for the holy grail of tangible returns on our communication programs, events and strategies, it is easy to lose sight of the human element that really drives response. Maybe that is why the retweet campaigns on Twitter and the “Share” campaigns read more...
A Delicious Demise: A Look at Social Bookmarking Tools for Sharing and Keeping Your Data
Social bookmarking isn’t the most sexy of topics, it is just one of those things that, for those who do it, underlies their online experience. Slowly but surely, these bookmarks become a crutch, or as I like to kid, your online brain:
- Need to find a way to measure the effectiveness of Facebook? There is a collection of bookmarks for that.
- What about the best Twitter tools. There is one for that, too!
How to Use Google Analytics URL Builder to Track Online Campaigns and Show Value
While the rest of the world is fascinated by shortening their links through services such at bit.ly, and Hootsuite (ow.ly), among others. Advertisers are making their links longer so they can determine which online marketing campaigns are producing traffic on their website. It is called “link tagging,” and if you have used Google AdWords, you may already be familiar with the insights they offer through the free read more...
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