Well Known MOMocrat and Entrepreneur to Help Build Out Account Services Zoetica, LLC, announced that Julie Pippert will be joining the growing agency on January 1, 2011. Pippert has already been working with the team as a consultant on several accounts, including the award-winning Red Cross read more...
Three Things I Have Learned from Julie Pippert, Zoetica’s New Director of Accounts
Two years ago I was at a Kirtsy party at SxSW when I met Julie Pippert for the first time. We hit it off immediately. With both of us living in Houston and our similar interests as Moms, bloggers and consultants, we made an instant connection that would only grow with time. Last year, when I co-founded Zoetica with partners Beth Kanter and Geoff Livingston, Julie quickly read more...
While You Were Building Your iPhone App… Why Communicators Need to Embrace Mobile, Not Platforms
The mobile market is probably one of the fastest growing (and changing) areas of online social communication today. Yesterday, I listened in on ComScore’s State of the Internet in the US, Q3, and the mobile story continues to evolve. According to the report, the number of people using their phones just to make phone calls has declined by 15% over last July and 70% say they use their phone for read more...
Red Cross Builds a Framework for Crisis Response in the 21st Century
Photo by Shashi Bellamkonda One of the things that we love to hear from our clients at Zoetica is clarity of vision. This is exactly what happened early last summer when Wendy Harmon , who heads up the social media effort for the American Red Cross, came to us with an opportunity to make a difference. She had been personally convinced during some experiences she had during the Haitian read more...
Cause Marketing Strategy: How to Design Successful Campaigns (eGuide)
Zoetica recently teamed up with Network for Good to co-author Cause Marketing through Social Media, a free eGuide. read more...
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