When it comes to social media measurement, one of the hardest things for most organizations to determine is where to put their limited resources and focus. All measurable objectives for online media should be consolidated to a dashboard that is frequently updated and can show where online efforts stand at a glance. You can use free ones like the new Glert’s, currently in Beta, which puts free Google Alerts into a dashboard; or you can use paid services like the read more...
Cool Tools: Four Ways to Build a Custom Facebook Tab, and the Tools and Services to Accomplish It
There has been lots of good conversation over at the Zoetica Salon this week about building Custom Facebook tabs (image above is the tab for the Zoetica Salon built on Beth Kanter’s Fanpage). It was of particular interest to me since I built two such tabs within the last month, one the Nonprofit read more...
Introducing the Zoetica Salon, A Free Learning Community on Facebook for Nonprofits Seeking Social Media Advice
The Zoetica Salon offers nonprofits interested in social media a place to freely connect, share ideas and develop relationships. This free service is easily accessed from Networked Nonprofit Co-Author Beth Kanter’s Facebook page, where almost 7,000 nonprofit leaders are already engaged in peer learning about read more...
Julie Pippert Joins Zoetica as Director of Accounts
Well Known MOMocrat and Entrepreneur to Help Build Out Account Services Zoetica, LLC, announced that Julie Pippert will be joining the growing agency on January 1, 2011. Pippert has already been working with the team as a consultant on several accounts, including the award-winning Red Cross read more...
Three Things I Have Learned from Julie Pippert, Zoetica’s New Director of Accounts
Two years ago I was at a Kirtsy party at SxSW when I met Julie Pippert for the first time. We hit it off immediately. With both of us living in Houston and our similar interests as Moms, bloggers and consultants, we made an instant connection that would only grow with time. Last year, when I co-founded Zoetica with partners Beth Kanter and Geoff Livingston, Julie quickly read more...
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