Sitting in a hospital room at Christus St. Elizabeth in Beaumont, Texas, with my grandfather two days before Christmas, I am reminded that when it comes to doing good, authenticity counts. As marketers and public relations professionals, it is easy to be cynical. While we search for the holy grail of tangible returns on our communication programs, events and strategies, it is easy to lose sight of the human element that really drives response. Maybe that is why the retweet campaigns on Twitter and the “Share” campaigns read more...
A Delicious Demise: A Look at Social Bookmarking Tools for Sharing and Keeping Your Data
Social bookmarking isn’t the most sexy of topics, it is just one of those things that, for those who do it, underlies their online experience. Slowly but surely, these bookmarks become a crutch, or as I like to kid, your online brain:
- Need to find a way to measure the effectiveness of Facebook? There is a collection of bookmarks for that.
- What about the best Twitter tools. There is one for that, too!
How to Use Google Analytics URL Builder to Track Online Campaigns and Show Value
While the rest of the world is fascinated by shortening their links through services such at bit.ly, and Hootsuite (ow.ly), among others. Advertisers are making their links longer so they can determine which online marketing campaigns are producing traffic on their website. It is called “link tagging,” and if you have used Google AdWords, you may already be familiar with the insights they offer through the free read more...
Commonsense Social Media Measurement Part 4: A’s of Social Media Measurement: Attention, Attitude, Action
When it comes to social media measurement, one of the hardest things for most organizations to determine is where to put their limited resources and focus. All measurable objectives for online media should be consolidated to a dashboard that is frequently updated and can show where online efforts stand at a glance. You can use free ones like the new Glert’s, currently in Beta, which puts free Google Alerts into a dashboard; or you can use paid services like the read more...
Cool Tools: Four Ways to Build a Custom Facebook Tab, and the Tools and Services to Accomplish It
There has been lots of good conversation over at the Zoetica Salon this week about building Custom Facebook tabs (image above is the tab for the Zoetica Salon built on Beth Kanter’s Fanpage). It was of particular interest to me since I built two such tabs within the last month, one the Nonprofit read more...
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