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A Delicious Demise: A Look at Social Bookmarking Tools for Sharing and Keeping Your Data

December 20, 2010 by Kami Huyse

Social bookmarking isn’t the most sexy of topics, it is just one of those things that, for those who do it, underlies their online experience. Slowly but surely, these bookmarks become a crutch, or as I like to kid, your online brain:

  • Need to find a way to measure the effectiveness of Facebook? There is a collection of bookmarks for that.
  • What about the best Twitter tools. There is one for that, too!
And the list goes on… Just last week, I would have told you that there were quite a few bookmarking tools out there, but that I would recommend Delicious. It was simple, organized and powerful – albeit a little read more...

Filed Under: Cool Tools, SocIal Media Tactics

How to Use Google Analytics URL Builder to Track Online Campaigns and Show Value

December 9, 2010 by Kami Huyse

    While the rest of the world is fascinated by shortening their links through services such at bit.ly, and Hootsuite (ow.ly), among others. Advertisers are making their links longer so they can determine which online marketing campaigns are producing traffic on their website. It is called “link tagging,” and if you have used Google AdWords, you may already be familiar with the insights they offer through the free read more...

Filed Under: Cool Tools, Measurement

Commonsense Social Media Measurement Part 4: A’s of Social Media Measurement: Attention, Attitude, Action

December 7, 2010 by Kami Huyse

    When it comes to social media measurement, one of the hardest things for most organizations to determine is where to put their limited resources and focus. All measurable objectives for online media should be consolidated to a dashboard that is frequently updated and can show where online efforts stand at a glance. You can use free ones like the new Glert’s, currently in Beta, which puts free Google Alerts into a dashboard; or you can use paid services like the read more...

Filed Under: Measurement Tagged With: social media

Cool Tools: Four Ways to Build a Custom Facebook Tab, and the Tools and Services to Accomplish It

December 3, 2010 by Kami Huyse

    There has been lots of good conversation over at the Zoetica Salon this week about building Custom Facebook tabs (image above is the tab for the Zoetica Salon built on Beth Kanter’s Fanpage). It was of particular interest to me since I built two such tabs within the last month, one the Nonprofit read more...

Filed Under: Cool Tools, Social Networks, Zoetica Business

Introducing the Zoetica Salon, A Free Learning Community on Facebook for Nonprofits Seeking Social Media Advice

December 1, 2010 by Zoetica Media

The Zoetica Salon offers nonprofits interested in social media a place to freely connect, share ideas and develop relationships. This free service is easily accessed from Networked Nonprofit Co-Author Beth Kanter’s Facebook page, where almost 7,000 nonprofit leaders are already engaged in peer learning about read more...

Filed Under: Industry Trends

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • How Professionals Can Lead Through Outrage and Division
  • Why Short-Form Video Isn’t Optional Anymore
  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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