Credit: Flickr Photo by FunkYah One of the things I was really excited about when I started Zoetica with partners Beth Kanter and Geoff Livingston this year was the opportunity to join forces with some of my most respected collaborators on truly innovative and interesting projects. One I am working on right now with Beth is our read more...
A Social Media Conference Worth Its Salt, Plus Discounts
Cobalt salt shaker by Dasieedeb The NewComm Forum, being held this year on April 20-23, 2010, in San Mateo, Calif., is quite simply the best social media conference I have attended out there for those that want to get in-depth knowledge and discussion around the issues of social media. It partners with the Society for communications Research to bring some of the top minds in social media together to learn from each read more...
Perspectives: Conference Etiquette for Social Media Celebs (and the Rest of Us)
Editors Note: One of the things I loved about attending SxSW Interactive (and really a myriad of other tech, social media and communication conferences I attend), is meeting new people whom I would have never have met otherwise, like Laura read more...
Strategic Social Media Management
I am doing a teleseminar today with PRSA about how to strategically approach social media in a company or organization. I have included the outline and the presentation below. Situation Audit - Communication Audit - Charting - Environmental Scan
Overcoming Internal Objections - Get senior management involved - Cultural integration - Manage risk - Analyze opportunities Become a Reporter - Editorial strategy - Relational Objectives - Social Media Ecosystem Human resources - Social media team - Social media guidelines - Laws and regulations Measurement and Objectives - Setting measureable objectives - read more...
5 Cs that businesses should consider to avoid business disaster online
Anjuan Simmons and I conducted a CORE Conversation at SxSW Interactive this year called: How Social Media Can Destroy Your Business Model. I will quickly outline the five ideas that we had. The audience had many more, plus lots of questions and feedback. We also discussed a number of case studies, which you can look at in the Slideshare presentation I have embedded at the end of this post that we developed to accompany the discussion.
You can also look at the transcript of the Twitter conversation, with the hashtag read more...
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