Maturing in your use of social media requires a different way of thinking. Integrating social media into your communication practices is much more than getting a Facebook page, or starting to send out tweets on Twitter. You can see my full presentation on this topic below, After conducting quite a few social media efforts for a wide variety of clients, I have found the following five steps to be the most critical to overall success. What would you add to these? Five Steps to Strategic Social Media Management 1. Situation Audit: Know the Landscape Social media shouldn’t sit by itself. it should be integrated with read more...
August 25 – CitizenGulf’s National Day of Action
Join us tonight at 6:30 for details on the #citizengulf project and help fishing families – via U-Stream http://cot.ag/cQxRLw Mark your calendars! Citizen Effect’s CitizenGulf project will become a National Day of Action on August 25th, in alignment with the week of the fifth anniversary of Katrina. The benefit — to be promoted by Gulf Coast Benefit — seeks to help fishing families find a new, more sustainable future by read more...
I Don’t Have Time to Google You: Micro Fame Breeds Arrogance
I saw this tweet today. And while it was penned by someone who, in general, has been pretty approachable, all I could think was, “How arrogant.” I purposefully did not add this person’s name to the tweet because this isn’t really about calling someone out, but more about the dangers of fame, both real fame (celebrities), or microfame (social media type). I get that when you have a modicum of Internet fame that people are always hassling you to do things for them. But then again, they are the read more...
Google Update: How to Find Old Conversations from Twitter
Someone pinged me today asking about how to find an old hashtag conversation on Twitter. Awhile back I would have had to say they were out of luck. But thanks to a deal with Google that was penned earlier this year, older tweets can be found. I found it wasn’t really all that intuitive to use the new Updates Search feature but it does provide hope for the data miner and procrastinator alike. According to Google, they have Tweets back to February 11, 2010, and this simple search for my Twitter name shows read more...
Happy Birthday America
I made this ice cream cake with my son today to celebrate the pretty bold move by the founding fathers in the Declaration of Independence. NPR had a pretty great reading of the declaration. Take the just under 9 minutes to listen to it and ask yourself how people would react if something similar was put out there today. Pretty radical stuff. http://m.npr.org/story/106168024 Happy 4th of July!
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