In many ways, I have come full circle. When I graduated from college in 1994, my first job was with America’s Charities. I was a young up-and-comer with a passion to use my skills to help people and improve lives. Then, the world was full of possibilities – and today, it still is. Then I was working for the Chief Operating Officer to build a communications department, today I am taking on the role of COO for a new agency called read more...
Anatomy of a Compelling Call to Action
Last week, in a post I wrote about How Twitter is Making us Lazy, Davina Brewer from @3HatsComm sharpened my thinking on why people often pass along information in social networks without taking action. She said (in part) that action needs to be compelling: I take action when action is warranted: when I feel compelled to comment, or RT read more...
Don’t Feed The Trolls: Fostering Civil Online Dialogue and Exchange of Ideas
I have met some of the most generous and wonderful people online and have learned so much from them by mutually sharing ideas, successes and failures. People like Shel Israel, Katie Paine, Geoff Livingston, Shel Holtz, Beth Kanter, Todd Defren and many, many others (see my blogroll for an idea of more) have constructively moved the field of online communication forward and I have enjoyed read more...
RT This Post: Why Twitter Is Making Us Lazy
It has always been hard to get people to do what you want them to do. In fact, if you try to get me to do something, chances are I won’t. It is one of my fatal flaws. I am stubborn like that, but I am willing to bet that a lot of you are, too. Public relations professionals and marketers have been trying to overcome this inertia for centuries. It is one of the reasons people look at our profession as little more than spin and persuasion. Then along came social media and… read more...
Essay: Social Media Users Unpacked
There is an old joke: Only two kinds of businesses call their customers users…Tech companies and drug dealers… With that in mind, I was reading a rather interesting report about a survey that showed how people are using social media to make purchases, and a thought hit me, maybe that old joke needs to be expanded as we head into the era of the social media user. read more...
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