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New Horizons, New Partnership for 2010

January 12, 2010 by Kami Huyse

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Time is Now shutterstock_37621453

In many ways, I have come full circle.

When I graduated from college in 1994, my first job was with America’s Charities. I was a young up-and-comer with a passion to use my skills to help people and improve lives.

Then, the world was full of possibilities – and today, it still is.

Then I was working for the Chief Operating Officer to build a communications department, today I am taking on the role of COO for a new agency called Zoetica.

I am joining forces with non-profit blogger and consultant Beth Kanter and entrepreneur Geoff Livingston to form this new enterprise with the goal of using our combined talents to…

make a difference while we make a living.

Beth will serve as the CEO, leading in strategy and training; I will run account services and operations as President and COO, while Geoff Livingston will lead the sales and marketing effort as CMO.

We will have a national footprint with offices in San Francisco, Houston and Washington, D.C.

I am looking forward to the challenge of growing an organization that will meet the needs of non-profit and corporate clients who understand that the way to do good business is by doing good.

In April, I will have been self-employed for nearly eight years. But all during that time I have served many partners by running and serving on award-winning teams. It is one of my strengths. As we grow, I will be looking for time-tested consultants who share our vision and on whom I can lean on to deliver results.

The management has spent a lot of time discussing our individual strengths and weaknesses and we have set up the structure of the company to enhance what each of us does well. Geoff and I have worked on many accounts together over the past three years, and we are very comfortable with each other’s working style. Beth and I have also been connected for many years, both of us learning a lot from each other through our blogs and events.

You can snoop around in our new website to get a better idea of what we will be doing, but we plan to offer a number of services, including market and assessment research, marketing communications strategy, communications training, formulation of guidelines and structure for campaigns, and implementation support for word-of-mouth campaigns.

I am looking forward to 2010 and making a difference with our combined experience and skill.

You can check out both Geoff and Beth’s take on the new company and our official press release.

Image provided by Shutterstock

Filed Under: Industry Trends

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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