In many ways, I have come full circle.
When I graduated from college in 1994, my first job was with America’s Charities. I was a young up-and-comer with a passion to use my skills to help people and improve lives.
Then, the world was full of possibilities – and today, it still is.
Then I was working for the Chief Operating Officer to build a communications department, today I am taking on the role of COO for a new agency called Zoetica.
I am joining forces with non-profit blogger and consultant Beth Kanter and entrepreneur Geoff Livingston to form this new enterprise with the goal of using our combined talents to…
make a difference while we make a living.
Beth will serve as the CEO, leading in strategy and training; I will run account services and operations as President and COO, while Geoff Livingston will lead the sales and marketing effort as CMO.
We will have a national footprint with offices in San Francisco, Houston and Washington, D.C.
I am looking forward to the challenge of growing an organization that will meet the needs of non-profit and corporate clients who understand that the way to do good business is by doing good.
In April, I will have been self-employed for nearly eight years. But all during that time I have served many partners by running and serving on award-winning teams. It is one of my strengths. As we grow, I will be looking for time-tested consultants who share our vision and on whom I can lean on to deliver results.
The management has spent a lot of time discussing our individual strengths and weaknesses and we have set up the structure of the company to enhance what each of us does well. Geoff and I have worked on many accounts together over the past three years, and we are very comfortable with each other’s working style. Beth and I have also been connected for many years, both of us learning a lot from each other through our blogs and events.
You can snoop around in our new website to get a better idea of what we will be doing, but we plan to offer a number of services, including market and assessment research, marketing communications strategy, communications training, formulation of guidelines and structure for campaigns, and implementation support for word-of-mouth campaigns.
I am looking forward to 2010 and making a difference with our combined experience and skill.
You can check out both Geoff and Beth’s take on the new company and our official press release.
