by Kami Huyse
Is blogging or tweeting out an opinion about a product or service advertising? If you are being paid to do it, or if you have received the item in question as a freebie for a company, as of December 1, 2009, you are bound by the same truth-in-advertising guidelines as advertisers.
by Kami Huyse
Finding quality people is difficult. Even in this economic climate, where the advantage is certainly in the hands of those looking for talent, hiring managers still want to find the best fit. Social media tools are being employed to find quality talent and the hiring managers who use them increasingly have an edge over those who don't. I was asked to speak at HR Houston about social media strategy for the HR professional. I brought along my friend Natalie Gonzales from Clearpoint Creative, a talent agency that specializes in creative professionals. Here were three read more...
by Kami Huyse
One of the things that I find really difficult to overcome with clients is the tendency to focus in on tools. Some of the questions I often get:
by Kami Huyse
Having lived in Washington D.C. for thirteen years, eight of which I worked at a trade association, the one thing I learned about legislation is that it is a long, messy and serious business fraught with partisan land mines. Any of you that have spent any time in these endeavors at the national or local levels know exactly what I mean. Fun generally doesn't enter into the equation, unless you count a "Hill Reception" as fun (I don't). Having Fun with read more...
by Kami Huyse
I think that we might be losing our way. Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.Abraham Lincoln, Lincoln's Own Stories 16th president of US (1809 - 1865) Public relations and social media tools are powerful ways to communicate character. The character of a company or an individual. But it seems that more and more people are trying to use these tools to manipulate the shadows of brand and reputation. read more...
