Zoetica Media

Sponsored Conversations: FTC Guidelines Impact Companies and Bloggers

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  Is blogging or tweeting out an opinion about a product or service advertising?   If you are being paid to do it, or if you have received the item in question as a freebie for a company, as of December 1, 2009, you are bound by the same truth-in-advertising guidelines as advertisers.

  • Advertising must be truthful and non-deceptive;
  • Advertisers must have evidence to back up their claims; and
  • Advertisements cannot be unfair.
The FTC has released a new set of guidelines (read more...

Social Media Strategies to Find Awesome Talent or Find a Job

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  Finding quality people is difficult. Even in this economic climate, where the advantage is certainly in the hands of those looking for talent, hiring managers still want to find the best fit.   Social media tools are being employed to find quality talent and the hiring managers who use them increasingly have an edge over those who don't.   I was asked to speak at HR Houston about social media strategy for the HR professional. I brought along my friend Natalie Gonzales from Clearpoint Creative, a talent agency that specializes in creative professionals.   Here were three read more...

The 5 Ws of Social Media Strategy

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One of the things that I find really difficult to overcome with clients is the tendency to focus in on tools. Some of the questions I often get:

  • Do you think we should have a Facebook page?
  • Can you walk us through some best practices for YouTube, Twitter, Ning, etc.?
  • Whatever happened to MySpace, will that happen to the hot tools of the moment?
Not that these questions aren't good ones but they miss the point. I recommend starting with these questions instead: The 5 Ws of Social Media Strategy read more...

Case Study: Making Legislative Activism Fun? Live Earth Gives it a Try

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  Having lived in Washington D.C. for thirteen years, eight of which I worked at a trade association, the one thing I learned about legislation is that it is a long, messy and serious business fraught with partisan land mines.   Any of you that have spent any time in these endeavors at the national or local levels know exactly what I mean.   Fun generally doesn't enter into the equation, unless you count a "Hill Reception" as fun (I don't).   Having Fun with read more...

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