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The 5 Ws of Social Media Strategy

September 17, 2009 by Kami Huyse

One of the things that I find really difficult to overcome with clients is the tendency to focus in on tools. Some of the questions I often get:

  • Do you think we should have a Facebook page?
  • Can you walk us through some best practices for YouTube, Twitter, Ning, etc.?
  • Whatever happened to MySpace, will that happen to the hot tools of the moment?
Not that these questions aren't good ones but they miss the point. I recommend starting with these questions instead: The 5 Ws of Social Media Strategy read more...

Filed Under: Speaking, Strategy, Zoetica Talks DNA Tagged With: social media

Case Study: Making Legislative Activism Fun? Live Earth Gives it a Try

September 15, 2009 by Kami Huyse

  Having lived in Washington D.C. for thirteen years, eight of which I worked at a trade association, the one thing I learned about legislation is that it is a long, messy and serious business fraught with partisan land mines.   Any of you that have spent any time in these endeavors at the national or local levels know exactly what I mean.   Fun generally doesn't enter into the equation, unless you count a "Hill Reception" as fun (I don't).   Having Fun with read more...

Filed Under: SocIal Media Tactics Tagged With: social media

Beyond Personal Brand to Character

September 14, 2009 by Kami Huyse

I think that we might be losing our way.   Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.Abraham Lincoln, Lincoln's Own Stories 16th president of US (1809 - 1865)   Public relations and social media tools are powerful ways to communicate character. The character of a company or an individual. But it seems that more and more people are trying to use these tools to manipulate the shadows of brand and reputation.   read more...

Filed Under: Industry Trends, Online Ethics, Zoetica Talks DNA

Inside Out: Engaging External Audiences With Internal Culture

September 4, 2009 by Kami Huyse

  I always find it interesting that so many companies have amazing internal cultures that somehow end at the firewall. In many cases there is amazing content and information just inside the company Intranet but outside that barrier communication suddenly becomes a bunch of legalese and marketing-speak.   Now if your internal communications tend to be as uninspired as the typical press room, then this post may not be for you. However, I have seen a few examples of companies that have some pretty entertaining and educational internal communication vehicles.   Some of this content could be used externally, or be modified, to give read more...

Filed Under: SocIal Media Tactics Tagged With: Social Media

Shel Israel is Coming to Houston on Twitterville Tour and to a City Near You?

August 19, 2009 by Kami Huyse

    I am very excited to announce that Shel Israel will be coming to Houston October 20-21, 2009, as part of his book launch tour for Twitterville that will start this weekend in San Francisco with his Twitterville Bash (TBash) read more...

Filed Under: Conferences and Events, Social Networks Tagged With: social media

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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