I wrote a comprehensive post a few years ago about the risks of blogging. You could just rename it 10 Risks of Social Media because they are the same ones. But I missed one important risk. Opportunity costs. There is a steep downside to not participating and these factors should be weighed as seriously as the risks of participating. Given the quick adoption underway and read more...
I am Not Buying It! Why Twitter ‘Media Value’ Numbers are Rubbish
Sometimes there are things that just deserve a little extra attention, especially when they take your breath away with their audacity. Like this tweet by Bill Sledzik: I being a measurement geek immediately followed the link and was met by the following headline on this Ad Age article: Twitter Generates $48 Million of Media Coverage in a Month Oh, really? After I caught my breath, read more...
What Makes a Video Go Viral?
It's the holy grail. Just this week a client asked me, "What makes a video go viral? Everyone wants to know the shortcut to a super-popular video. Heck, I want to know myself. One company that probably has a better idea than most is Visible Measures, a company whose business it is to measure viral video. They have a case study or two that you can read to give you a more scientific view of how stuff goes viral. I think that the key is to be remarkable, emotional, or very funny. You have to move people to say, read more...
Missing The “Social” In Social Media
Many organizations and companies that I work with are really great at creating content, which is such an important step for sharing info in social networking channels. The problem is that they are missing taking the really powerful step of socializing that content. Many really don't know how, or are afraid of what that socializing will unleash on their organization.
- Do they have the resources?
- Will they be able to realistically meet the demand for direct read more...
Building Buzz with Social Media Using Swarming and BEES
Many companies now have developed a number of social media properties. Even the skeptical seem to have at least a blogspot blog, a Facebook page, a YouTube channel (if they have anything even remotely visual) and of course the requisite Twitter account - though some are just reserved with no profile picture to ensure no one hijacks the name. With the "land rush" last week for unique URLS on on Facebook, most of the pages have 1,001 fans, just enough to qualify them to get their name before someone squats on read more...
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