It's the holy grail. Just this week a client asked me, "What makes a video go viral? Everyone wants to know the shortcut to a super-popular video. Heck, I want to know myself. One company that probably has a better idea than most is Visible Measures, a company whose business it is to measure viral video. They have a case study or two that you can read to give you a more scientific view of how stuff goes viral. I think that the key is to be remarkable, emotional, or very funny. You have to move people to say, read more...
Missing The “Social” In Social Media
Many organizations and companies that I work with are really great at creating content, which is such an important step for sharing info in social networking channels. The problem is that they are missing taking the really powerful step of socializing that content. Many really don't know how, or are afraid of what that socializing will unleash on their organization.
- Do they have the resources?
- Will they be able to realistically meet the demand for direct read more...
Building Buzz with Social Media Using Swarming and BEES
Many companies now have developed a number of social media properties. Even the skeptical seem to have at least a blogspot blog, a Facebook page, a YouTube channel (if they have anything even remotely visual) and of course the requisite Twitter account - though some are just reserved with no profile picture to ensure no one hijacks the name. With the "land rush" last week for unique URLS on on Facebook, most of the pages have 1,001 fans, just enough to qualify them to get their name before someone squats on read more...
Media Profile: Brian Bolter, Fox 5 News Washington, D.C.
In true broadcast media form, Brian Bolter answered my Media Profile questions with a video. Bolter is the anchor of The Edge for WTTG Fox 5 in the Washington D.C. area. As a former resident of Washington D.C., I follow a lot of people from the area on Twitter. Brian's reporting using Twitter. Brian's real-time incorporation of tweets into his newscast caught my attention a few months ago. He was on my short list to interview as I read more...
Cool Tools: BuzzStream is Contact Management for Social Media
As a social media and public relations consultant, I spend a lot of time online researching various blogs and publications within vertical interest areas. One of the things that I have found frustrating is manually keeping multiple lists of contacts and notes about each contact. There are some extremely expensive tools. like Salesforce, and other CRM programs like ACT, which are cheaper but don't really address the needs of people looking to build relationships over time rather than sell stuff. read more...
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