Zoetica Media

Media Profile: Brian Bolter, Fox 5 News Washington, D.C.

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  In true broadcast media form, Brian Bolter answered my Media Profile questions with a video. Bolter is the anchor of The Edge for WTTG Fox 5 in the Washington D.C. area.   As a former resident of Washington D.C., I follow a lot of people from the area on Twitter. Brian's reporting using Twitter. Brian's real-time incorporation of tweets into his newscast caught my attention a few months ago. He was on my short list to interview as I read more...

Cool Tools: BuzzStream is Contact Management for Social Media

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As a social media and public relations consultant, I spend a lot of time online researching various blogs and publications within vertical interest areas. One of the things that I have found frustrating is manually keeping multiple lists of contacts and notes about each contact.   There are some extremely expensive tools. like Salesforce, and other CRM programs like ACT, which are cheaper but don't really address the needs of people looking to build relationships over time rather than sell stuff. read more...

5 Best Practices to Maximize Your Participation in a Twitter Chat

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    It seems that there is a Twitter chat for everything these days. The problem, of course, is that the Twitter platform is terrible for having a coherent exchange of ideas. However, once you get used to it, you often get a lot out of the chats. If nothing else you meet some great new contacts on Twitter. But you still may be wondering how to participate in a Twitter chat. (If you are a pro skip to the 5 Best Practices).   In order to participate you need read more...

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