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When the Cost of Blogging Goes Beyond a Mere Business Model

May 7, 2009 by Kami Huyse

  While here in the US the discussion around journalism centers on its broken business model and how it will adapt to new media, around the world some are paying a much higher cost.   The Committee to Protect Journalists says that as of December there were 125 journalists in jail around the globe, with 56 of those online journalists. The number continues to grow. For instance, Iranian-American journalist Roxana Saberi is now serving a trumped up sentence in Iran,   In many of the more repressive read more...

Filed Under: Industry Trends

Media Profile: Journalists and Social Media Laura Lorek, San Antonio Express News

May 5, 2009 by Kami Huyse

  Laura Lorek is a senior writer for the San Antonio Express-News. She covers business and technology and authors the Tech Clicks blog. She is also a power user of Twitter and uses it in her reporting.   I think that the ability to effectively use social media and networking are critical for today’s journalist. Laura shares some insightful thoughts about how the gathering and reporting of news is read more...

Filed Under: Industry Trends

Monday Skills: Develop a Language of Symbols to Unleash Creativity

May 4, 2009 by Kami Huyse

  Lately I haven't felt all that creative. In fact, with the crushing responsibilities brought on by returning to work after the birth of a new baby (#3) I have felt as pressed as a flower in a dictionary.   One way to break out of a creative slump is to visualize a project or a plan. I like to map out my speeches, and sometimes even my blog posts, in my notebook. Recently, I also downloaded read more...

Filed Under: Industry Trends, SocIal Media Tactics

Fun Friday: Twitter Goes Mainstream, Early Adopters Worry About Change

April 17, 2009 by Kami Huyse

  Sometimes we forget, in the midst of celebrity showdowns and concern over changes in the community, that Twitter (and other services like it) are just tools.   Some companies will use them to build bridges with their customers and some will use them to push out information. It's the same with non-commercial users, some are using Twitter as an entertaining pastime, some are interested in networking and still others are read more...

Filed Under: Humor, SocIal Media Tactics, Social Networks

Acquisitions a Sign That Social Media is Maturing, Livingston and CRT/tanaka

April 9, 2009 by Kami Huyse

  Social media is starting to mature. There is no better sign of this than when firms start to acquire talent. There is rumblings of this all around the social media and communications firms.   Connie Reece's company, Every Dot Connects, was recently acquired by New Media Lab in Austin.  On the heels of that announcement comes the news today that Livingston Communications, owned by Geoff Livingston, the author of the popular Buzz read more...

Filed Under: Community Building, Industry Trends

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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