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Fun Friday: Twitter Goes Mainstream, Early Adopters Worry About Change

April 17, 2009 by Kami Huyse

  Sometimes we forget, in the midst of celebrity showdowns and concern over changes in the community, that Twitter (and other services like it) are just tools.   Some companies will use them to build bridges with their customers and some will use them to push out information. It's the same with non-commercial users, some are using Twitter as an entertaining pastime, some are interested in networking and still others are read more...

Filed Under: Humor, SocIal Media Tactics, Social Networks

Acquisitions a Sign That Social Media is Maturing, Livingston and CRT/tanaka

April 9, 2009 by Kami Huyse

  Social media is starting to mature. There is no better sign of this than when firms start to acquire talent. There is rumblings of this all around the social media and communications firms.   Connie Reece's company, Every Dot Connects, was recently acquired by New Media Lab in Austin.  On the heels of that announcement comes the news today that Livingston Communications, owned by Geoff Livingston, the author of the popular Buzz read more...

Filed Under: Community Building, Industry Trends

Media Profile: Journalists and Social Media. Dwight Silverman, Houston Chronicle

April 8, 2009 by Kami Huyse

  Dwight Silverman is the Interactive Journalism Editor for the Houston Chronicle and the online Chron.com. His Tech Blog is filled with great advice for the average person that is just trying to get their computer to work, along with great info for what I like to call the "gadgetist," or those that love and use gadgets.   I have followed Dwight on Twitter for sometime @dsilverman, and noticed how effectively he uses the medium in a conversational manner. If you read more...

Filed Under: Industry Trends

Social Media Provides the Tools to Make Positive Change

March 31, 2009 by Kami Huyse

  Michelle Greer, a web marketing strategist and blogger in Austin for Discovery blogs recently won the overall social media award from the Austin American-Statesman. I was very fortunate to be honored with 25 other social media leaders as well. I was glad I was there, if only to hear Michelle's impromptu speech. Here is what the judges said about her: A geek's read more...

Filed Under: Nonprofit and Cause Marketing, SocIal Media Tactics Tagged With: Video

How To: The Secrets for Gaming Twitter Are Free, and Why It Doesn’t Matter Anyway

March 11, 2009 by Kami Huyse

  Let me start by saying that I have never gamed Twitter to get more followers. Moreover, I am personally opposed to it, mostly because it makes no sense. More on that in a moment... So if you came to this page looking for a way to game Twitter, I will share it with you in a few seconds, courtesy of my friend Jim Turner (@Genuine). Jim read more...

Filed Under: How To, Online Ethics, Social Networks

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • How Professionals Can Lead Through Outrage and Division
  • Why Short-Form Video Isn’t Optional Anymore
  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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