The Presidential candidate Ray Hopewood is a fictional representation dreamed up by the enterprise software company Big Fix. You can read his backstory in the New York Times, but regardless, this is a hilarious satirical look at the underbelly of media coaching. Tip for Ray: For a more sane approach you can read this primer I wrote on read more...
Blogger Dinner in Philadelphia Sunday, October 21, 2007
Annie Heckenberger from the Greater Philadelphia Tourism Marketing Corporation is playing host for our blogger dinner on Sunday October 21, 2007, and has set up a reservation for us at the Marathon Grill. If you are a blogger or blog reader in or around the Philadelphia area come and join us. Also, if you are attending the PRSA International Conference and want to talk with social media types come on by. Just let me know so I read more...
Social Media and Business: Evangelists or Catalysts? The Drip Theory
When a person participates in social media something happens. You can call it drinking the Kool Aid, or the echo chamber effect. Whatever you call it, something shifts in the perception of those that participate. If you also happen to make your career in public relations, marketing or a number of other related disciplines, you also start to clearly see the value of this two-way communication model. You start to see how it could help you with your work or clients. Trouble is that those that don't participate, and frankly have no interest in doing read more...
Eepybird Has A New Act with Post-It Notes: Wonder How 3M Will React?
Those Eepybird guys are at it again. A few weeks ago I recalled their Mentos experiment and how differently the Coke and Mentos brands initially responded. This time they are using post it notes. I wonder how 3M will respond? If I were them, I would sent over a truckload of Post it Notes and get out of the way. But me being cynical, I wonder if this time read more...
Top 7 Phrases to Avoid Using With the Baby Boom Generation
On the PR Evolutions blog, Carol Orsborn and Eileen Marcus of Fleishman-Hillard are looking to put together a list of phrases to avoid when marketing to baby boomers.
- Still going strong
- Forever young
- Growing old (growing older is okay)
- 60 is the new 40 (Instead, say 60 is the new 60.)
- Looks good for her age (Instead, say ageless beauty.)
- Senior/senior citizen/elderly/golden
- Suffering from--victim of (with regard to illness) read more...
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