When a person participates in social media something happens. You can call it drinking the Kool Aid, or the echo chamber effect. Whatever you call it, something shifts in the perception of those that participate. If you also happen to make your career in public relations, marketing or a number of other related disciplines, you also start to clearly see the value of this two-way communication model. You start to see how it could help you with your work or clients. Trouble is that those that don't participate, and frankly have no interest in doing read more...
Eepybird Has A New Act with Post-It Notes: Wonder How 3M Will React?
Those Eepybird guys are at it again. A few weeks ago I recalled their Mentos experiment and how differently the Coke and Mentos brands initially responded. This time they are using post it notes. I wonder how 3M will respond? If I were them, I would sent over a truckload of Post it Notes and get out of the way. But me being cynical, I wonder if this time read more...
Top 7 Phrases to Avoid Using With the Baby Boom Generation
On the PR Evolutions blog, Carol Orsborn and Eileen Marcus of Fleishman-Hillard are looking to put together a list of phrases to avoid when marketing to baby boomers.
- Still going strong
- Forever young
- Growing old (growing older is okay)
- 60 is the new 40 (Instead, say 60 is the new 60.)
- Looks good for her age (Instead, say ageless beauty.)
- Senior/senior citizen/elderly/golden
- Suffering from--victim of (with regard to illness) read more...
Starting the Conversation Workshop, Austin, Texas, November 6, 2007
I have been invited to speak at an intensive, daylong professional development seminar on November 6, 2007, tailored to assist corporate communication officers, non-profits, and agencies develop with their social media strategies. The keynote will be given by Shel Israel, co-author of the book Naked Conversations. Connie Reece, who heads up the Social Media Club in Austin will join us, as will Social Media Club read more...
Stop Talking and Start Doing: Social Media Experimenters Crow About Successes
I've been doing a little housecleaning from last week and saw that Mike Manuel of Voce Communications called a few of us out to share the social media projects for which we are most proud. I think it is a worthwhile meme since the time for "talking" about what works in social media has long past. In fact, a few weeks ago I made a call for people to share their success read more...
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