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Three Ways to Use Twitter (Microblogging) to Keep Up With Technology and Trends

June 9, 2008 by Kami Huyse

  First, let me say that I don't feel that Twitter is a panacea.  However, what it does it does very well (that is when it works at all). Let me further say that Pownce, Jaiku and the new Plurk may all be good choices for you. I have stuck with Twitter because of the way that I use it, and because there is a critical mass on that service. read more...

Filed Under: Cool Tools, SocIal Media Tactics

CoolTools: New Tool Gives a Forrester Technographics Profile by Age

April 2, 2008 by Kami Huyse

  I am reading Charlene Li and Josh Bernoff's new book, Groundswell.  I plan to do a full review of the book in the next week or so, but I wanted to share this nifty little tool that they are providing on their website.  The only thing that would make it cooler would be an embed code for blogs. That said, here is the Technographics profile for someone of my particular age. In order to really understand what this means, you will need to go and read Charlene Li's Technographics blog post. read more...

Filed Under: Cool Tools, Industry Trends, Strategy

Cool Tools: Free Snapshot Measurement Tool from Xinu

March 13, 2008 by Kami Huyse

  Katie Paine's Measurement Standard is a free resource that has many cool new ideas and resources around measurement.  If you don't get it, you should take a few minutes to subscribe (this is not her blog but yet another resource). Since I am a measurement geek, I didn't expect to see anything new when Katie published her Ten No-Cost Ways to Measure Online Engagement. But as is read more...

Filed Under: Cool Tools, Measurement

CoolTools: AllTop is a Great Research Tool to Find Blogs in Vertical Markets

February 27, 2008 by Kami Huyse

  The makers of Truemors have launched AllTop, which is a site that claims to aggregate the headlines of "top" blogs in 21 categories, one being a link to POPURLS, which is the site on which AllTop was modeled. According to the story, the Truemors gang noticed they got as much traffic from POPURLS as from Google. This got us thinking about other topics that (a) have a large readership and (b) hasn’t been aggregated in an elegant and efficient manner, and we came up with idea of a doing a popurls of celebrity gossip sites. Then one read more...

Filed Under: Cool Tools, Influencer Outreach

Cool Tools: Pitching Blogs Using AideRSS

February 20, 2008 by Kami Huyse

  Last week, Marshall Kirkpatrick of Read/Write Web wrote a fantastic article about the free monitoring tools that you can use to look at blogs.  One with which I was not familiar was AideRSS.  But, after kicking the tires a bit, I plan to add this very important tool to my arsenal. Marshall suggests using it to find influential bloggers, but I see its value more in finding the influential content by a particular blogger. One of the most important thing that read more...

Filed Under: Cool Tools Tagged With: Monitoring

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Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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